TroyMcClure

Avatar Went Hot: April 15, 2008 - 1:25 am
Posted By: gyutae 448 days ago
Topic Type: News Story (Jump to http://www.copyblogger.com)
Category: Other Search Marketing
A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course… a landing page is the putting green that you drive the ball (prospect) to. Once on the green, the goal is to get read more »
1 Comment     
Avatar Went Hot: April 7, 2008 - 2:06 pm
Posted By: UtahSEOpro 454 days ago
Topic Type: News Story (Jump to http://www.jordankasteler.com)
Category: Social Media
This resource for social media is a compilation of other great resources, tools, and Websites from around the Web to assist you in your social media efforts, efficiency, and comprehension. Whether your interest is in social media marketing or genera read more »
6 Comments     
Avatar Went Hot: April 2, 2008 - 2:03 pm
Posted By: theGypsy 460 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Link Building
Search Engine Land - When I am asked if I have a link building guide or manual which summarizes my own personal best practices, I explain that every single site must have its own individual link building best practices guide, which takes into accoun read more »
17 Comments     
Avatar Went Hot: March 28, 2008 - 8:12 am
Posted By: martinbowling 464 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com)
Category: Search Marketing
Coming from an agency, there are often times when there is need to perform a competitive analysis for a client in order to better understand the client's position in the competitive landscape. The main purpose of a competitive analysis should be to read more »
4 Comments     
Avatar Went Hot: March 27, 2008 - 7:34 am
Posted By: toddmintz 468 days ago
Topic Type: News Story (Jump to http://www.audettemedia.com)
Category: SEM
Adam Audette's link-building post which originated as his Searchfest 08 presentation. Yeah, this is a way over-done topic, but Adam uses a very fresh approach here and I recommend checking it out. read more »
7 Comments     
Avatar Went Hot: March 24, 2008 - 6:21 am
Posted By: DoshDosh 470 days ago
Topic Type: News Story (Jump to http://www.conversationmarketing.com)
Category: Other Online Marketing
Internet marketing is about lots of little things, not one big one. This list is half-list, half-procedure. If you go down these items in order it might give you a decent internet marketing plan for the next few months. If you have others, post ’em read more »
13 Comments     
Avatar Went Hot: March 21, 2008 - 11:27 am
Posted By: DavidWallace 472 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com)
Category: Web Analytics
Google Analytics has quickly become one of the most popular analytics software available. Additionally there are numerous resources available which deal with configuration, implementation, analysis, and reporting. Manoj Jasra provides a list of some read more »
1 Comment     
Avatar Went Hot: February 22, 2008 - 5:18 am
Posted By: UtahSEOpro 500 days ago
Topic Type: News Story (Jump to http://www.sitepronews.com)
Category: Link Building
Aged pages have passed the most important factor for present-tense search engine optimization, they have earned a degree of trust and trust rank which can provide tremendous leverage in the SERPs. read more »
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Avatar Went Hot: February 19, 2008 - 11:19 am
Posted By: DazzlinDonna 502 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Link Building
Great list of link building tools by Link Builder Extraordinaire, Debra Mastaler. Some here I never heard of before and can't wait to check out. read more »
8 Comments     
Avatar Went Hot: February 9, 2008 - 2:22 pm
Posted By: tnash 513 days ago
Topic Type: News Story (Jump to http://wiep.net)
Category: Link Building
It's been the week for link building articles so we all need a link building round up of all the good posts. Saves you compiling your own and all that. read more »
6 Comments     
Avatar Went Hot: February 7, 2008 - 2:23 pm
Posted By: gyutae 514 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com)
Category: Link Building
Once upon a time directories provided value to webmasters who were either looking to get new sites indexed or increase their site's link popularity or both. Now I am seeing a trend where directories are not as helpful in these two areas as they once read more »
8 Comments     
Avatar Went Hot: February 4, 2008 - 9:05 am
Posted By: MattMcGee 517 days ago
Topic Type: News Story (Jump to http://www.stonetemple.com)
Category: Google SEO
Good interview covers topics like hidden links, domain value in SEO, 100 links per page, canonicalization, internal linking problems, using Flash, and more. read more »
4 Comments     
Avatar Went Hot: January 31, 2008 - 12:25 pm
Posted By: gyutae 521 days ago
Topic Type: News Story (Jump to http://www.sugarrae.com)
Category: Link Building
Last year, I asked a bunch of the link development pros to sit down and do an interview on the topic of developing links in regards to seo. What I ended up with as a result was a six thousand plus word tutorial on developing backlinks. read more »
18 Comments     
Avatar Went Hot: January 11, 2008 - 10:07 am
Posted By: aimClear 542 days ago
Topic Type: News Story (Jump to http://www.davidnaylor.co.uk)
Category: Paid Search
Dave Naylor, well known for SEO, published intriguing stats illustrating how PPC ads aid organic conversions...FASCINATING stuff. Thanks to SEOBOOK for linking to the original post, which is how we found it. read more »
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Avatar Went Hot: December 21, 2007 - 7:53 am
Posted By: 97thfloor 564 days ago
Topic Type: News Story (Jump to http://www.apollosem.org)
Category: Google AdWords
A "Must Bookmark" how to on getting the exact phrase data from your Adwords campaigns via analytics. You CAN expose your specific AdWords Keyword Data beyond the dreaded “other unique queries” in the AdWords Search Query Report with Google Analytics read more »
11 Comments     
Avatar Went Hot: December 5, 2007 - 11:59 pm
Posted By: Kalena 578 days ago
Topic Type: News Story (Jump to http://www.evancarmichael.com)
Category: SEO
Evan Carmichael has put together his Top 50 Must-Read SEO Posts of the Year. Quite a few Sphinnsters made the grade! read more »
4 Comments     
Avatar Went Hot: November 16, 2007 - 9:11 am
Posted By: DoshDosh 598 days ago
Topic Type: News Story (Jump to http://www.zanypixel.com)
Category: Link Building
There are an unlimited number of ways to obtain high-quality backlinks. You’ve probably heard about many of them, including social bookmarking, linkbait, guest posting, directory submissions, press releases etc. Thankfully, we won’t be talking about read more »
12 Comments     
Avatar Went Hot: November 8, 2007 - 2:39 pm
Posted By: tomcritchlow 606 days ago
Topic Type: News Story (Jump to http://www.distilled.co.uk)
Category: Link Building
If you're still writing your own linkbait then you need to get to grips with User Generated Linkbait (UGL). Includes a step by step guide to the process. read more »
1 Comment     
Avatar Went Hot: October 17, 2007 - 8:17 am
Posted By: AndyBeard 627 days ago
Topic Type: News Story (Jump to http://seo-theory.com)
Category: SEO
When you start reading down the list, you might think Michael has gone absolutely bonkers, until you get to his explanations further down the page. read more »
31 Comments     
Avatar Went Hot: October 17, 2007 - 8:39 am
Posted By: toddmintz 627 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com)
Category: SEO
Stoney's excellent article where he addresses both parties in the SEO / Client relationship and let each side know how best to relate to the other. Stoney's advice is brutally direct which is important because the roles and responsibilities in each read more »
3 Comments     
Avatar Went Hot: October 17, 2007 - 11:51 am
Posted By: DoshDosh 628 days ago
Topic Type: News Story (Jump to http://www.seobook.com)
Category: Google Other
It is no coincidence that Google chose not to update toolbar PageRank scores in a great deal of time before spreading more propaganda against paid links, and then launched a partial data push (how often do they do that)? This way when they finally u read more »
6 Comments     
Avatar Posted By: TroyMcClure 655 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Paid Search
What is the "long tail" of paid search, and why does it matter? read more »
Discuss     
Avatar Went Hot: September 18, 2007 - 10:58 am
Posted By: longdongsilver7 656 days ago
Topic Type: News Story (Jump to http://tropicalseo.com)
Category: Usability
"If you’re anything like me, you don’t completely ignore monetization. You spend maybe 5 days a year on it. (The other 360 are spent on building traffic via social media, SEO, etc.) In reality, this split should be more like 80/20. Or even–gasp–50/5 read more »
2 Comments     
Avatar Went Hot: September 18, 2007 - 5:39 am
Posted By: northrock 657 days ago
Topic Type: News Story (Jump to http://www.copyblogger.com)
Category: Usability
Brian Clark of Copyblogger walks us through the real meaning of a link and shares a Marketing Sherpa experiment to find out if the wording used in hyperlinks could make a difference in clickthrough rates. read more »
8 Comments     
Avatar Went Hot: September 12, 2007 - 11:57 pm
Posted By: aglobalwarming 661 days ago
Topic Type: News Story (Jump to http://www.toprankblog.com)
Category: Link Building
The OG’s of link building like Eric Ward are full of reasons why acquiring inbound links without consideration of direct effect from search engines is a sustainable and worthwhile marketing tactic. The ongoing SEO services many search marketers offe read more »
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