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As a seo I wanted to know - how many words or characters does Google count in a link? What’s best practice when creating links - internal, or external? What is the optimal length of a HTML link? read more »
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"Xenu is a highly valuable tool (that’s another great exception from the rule: it is both free and awesome). Let’s see how we can use it for SEO purposes" read more »
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Google Analytics provides some great information about what is happening on your website. But what if you want to take it to the next level? Thanks to the many smart people who have created these wonderful hacks and plugins to get you some powerful read more »
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Barry Schwartz details some juicy new data Google is sharing about searcher behavior. You can compare search patterns by category, by location (!), and over certain time frames. It's basically search data porn for marketers. :-) read more »
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SEOs look at the source code of almost every page - I do even when I am not analyzing the page and just browsing. That’s quite natural, I’ve been looking for tools that can represent the information in a better way or allow for more valuable options read more »
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If you are an experienced link builder, you might be tempted to read something other than today's column, which on first glance may appear a bit to rudimentary for your skills. If you do stick around, and I hope you do, I'll share with you what I co read more »
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After Paul did a great job explaining how search queries can help in link building, I decided to expand offering the list of such link building queries and also some tips on how to search effectively read more »
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Exploring Your Visitors’ Behavior with Analytics & Tools read more »
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Ann Smarty writes: "After my recent huge post on SEO tools was published, I promised to add the section for free online internal analytics services; but before that I decided to discuss different aspects of the topic starting with effective tracking read more »
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Many companies are intrigued by the concept of social media, but have no idea how to actually integrate it into business practices. In an earlier post, we explored one approach to putting a simple social media plan in place. read more »
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Paul at Search Engine People continues with the 2nd part of Link Building basics.... in this post he explains how to find .edu and .gov backlinks as well as dofollow blogs that you can comment on. read more »
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Loren Baker provides an excellent plug to an article written by Dave Harry on the nuances of link building and keeping a diverse yet strategic keyword expansion plan in focus from the ground floor up on a link building campaign. Loren also provides read more »
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At SEJ Ann given tips on How to organize your link list for effective link building. read more »
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Ann Smarty looks at four free tools for tracking the anchor text used in your backlinks, and the inbound links to your competition. read more »
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Loren Baker Recently I was contacted by a site owner who wanted to know why their site is not ranking highly on Google for certain terms, despite years of building relevant and valuable links, and wanted some tips on building better links. read more »
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Melanie Nathan writes "This post is a follow up to my creating and managing your link campaign article.

These are not techniques for gaining natural links rather they are methods of contacting other sites about your business and getting them to l read more »
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A common mistake made by folks who are new to SEO is a lack of focus on attracting deep links. They'll will work hard to gain new links to their sites by submitting to directories, joining organizations and filling out profiles on social networks, b read more »
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Ann Smarty asks the question, "I for one do backlink research almost daily. Why is that so essential in SEO to know how to properly analyze backlinks?" Ann examines ways to explore the site’s backlinks using link: operator in Yahoo." read more »
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Keyword research block got you down? Here's 5 tools to help you brainstorm for new unique keywords in your and neighboring niches. read more »
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Since the small list of general SEO ones I previously published was received well, I figured I would create a download of some of the ones I find to be great tools in my link development efforts. I can't give them all away, but anyone who spends a l read more »
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So sometimes us SEOs like to have fun and explain what we do in a fun way (because, hey, SEO is FUN!) so I found this video about link building on You Tube yesterday and sent it to my good friend Arnie at Vertical Measures. He liked it so much, he p read more »
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My name is Loren Baker and I’m a link builder. I admit it, I’m a link building SEO and I’ve been building links for clients for 10 years. I’m also the owner and editor of Search Engine Journal and I’ve decided to be a bit more transparent about my l read more »
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We’re always talking about keeping links fresh and how important it is to keep up with your link building efforts. It’s great to talk about, but... read more »
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Analyzing Your Competitor’s Backlinking Strategies read more »
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Great list of link building tools by Link Builder Extraordinaire, Debra Mastaler. Some here I never heard of before and can't wait to check out. read more »
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