azieger

Avatar Went Hot: September 20, 2008 - 5:57 pm
Posted By: UtahSEOpro 23 days ago
Topic Type: News Story (Jump to http://www.marketingpilgrim.com)
Category: Social Media
A new report from Universal McCann, one of the world’s largest media service firms, looks at how Internet based commentary is an increasingly powerful force.

Blogs, Twitter, FriendFeed, Fecebook, and other forms of social media are not only shapi read more »
1 Comment     
Avatar Posted By: azieger 24 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Other Online Marketing
Social media advertising spend should hit $1.8 billion in 2009 according to eMarketer. (Sure, that’s still a smal percentage of overall Web advertising, which stood at about $20 billion last year, but give it time.)

So it’s no surprise that yeste read more »
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Avatar Posted By: azieger 25 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Other Social Media
Here's some simple, powerful methods for measuring the value of your social media campaigns. The great thing is that anyone can use these approaches, as they rely on tools we've already got and tactics we already use. read more »
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Avatar Posted By: azieger 29 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Networking
Now here’s an idea that makes sense not only for Twitter, but also for other forms of social media (including blogs, social networks and bookmarking sites). I love it — not only does it provide great information for the marketer, it also builds a se read more »
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Avatar Posted By: azieger 32 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Other Search Marketing
As we all know, tossing the name of Google’s super-hot new browser, Google Chrome, is likely to give this item a boost in the SERPs. If I’m Google, I certainly don’t need to pump up my reputation with bloggers or make sure a lot of people “favorite” read more »
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Avatar Posted By: azieger 34 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Other Online Marketing
Make no mistake, we’re well past the point where social media marketing is optional–despite what some of our clients and bosses say.

One major problem, however, is that the Internet marketing business hasn’t developed a standard way of measuring read more »
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Avatar Went Hot: September 9, 2008 - 5:54 am
Posted By: DavidWallace 34 days ago
Topic Type: News Story (Jump to http://mashable.com)
Category: Social Media
CNN is now the first official broadcast network (not just news related) to start using Twitter and heavily promoting it on air. read more »
8 Comments     
Avatar Posted By: azieger 64 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Other Social Media
With Twitter becoming an increasingly powerful comunications medium–an actual element in people’s communications strategies–now we’re having to come up with an entirely new set of rules for list development. The question is, what should those rules read more »
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Avatar Posted By: azieger 74 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Google Other
So, in the past several days we learned that Google had made a feint at Digg, then passed. Looked at one way it’s a bit surprising, given Digg’s raw power and extreme brand recognition among the Web’s tastemakers. On the other hand, it may have been read more »
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Avatar Posted By: azieger 94 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Other Social Media
For a few months, I’ve been looking into an interesting Left Coast startup called Spongecell which helps companies promote events virally. Well, now I’ve meddled with the Spongecell tools for a while, and my conclusion is that if Spongecell can make read more »
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Avatar Posted By: azieger 139 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Display Advertising
A few days ago, I encountered a banner ad for Staples.com pitching a discount coupon. Since I’ve become a fan of the store of late, I clicked, expecting to spend at least a bit of time filling out some sort of tiresome form or enduring some pitch. G read more »
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Avatar Posted By: azieger 154 days ago
Topic Type: News Story (Jump to http://whatmattersonlineblog.com)
Category: Searching
OK, enough of the hand-wringing over Twitter advertising. The solution to the problem is simple. People who want to promote can just create an opt-in Twitter ID and only send ads or promotions to that address. In other words, they can use Twitter a read more »
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Avatar Posted By: azieger 158 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Google Other
iGoogle has gotten comparatively little attention from the IT and search pundits of the world. But I believe that could change quickly. I believe iGoogle could become a pivotal part of Google's growth strategy. read more »
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Avatar Posted By: azieger 162 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Other Online Marketing
While most old-style campaigns talk to (or at) customers, social media marketers need to foster honest, unfiltered communication with current and potential users. If you want to know how that looks in real life, I can’t think of a better example tha read more »
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Avatar Posted By: bhartzer 166 days ago
Topic Type: News Story (Jump to http://www.practicalecommerce.com)
Category: Paid Search
When should you consider advertising your products on sites other than on Google, Yahoo! and MSN? By properly identifying and evaluating various second-tier PPC advertising options, you may uncover a diamond in the rough. read more »
1 Comment     
Avatar Posted By: azieger 180 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Other Social Media
Well, it was inevitable–but I’ve got to say that I’m a bit surprised at how fast things are moving. While it’s still very early in the game, it looks like advertising and marketing activities are beginning to creep onto Twitter. read more »
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Avatar Posted By: azieger 185 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Networking
LifeAt has built a social networking platform apartment communities and other housing developments can use to connect residents with each other, the management and the neighborhood. It's a great idea--but I'm not sure their business model will work. read more »
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Avatar Posted By: azieger 188 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Other Search Marketing
Facebook may be a competitor in the local search space before you know it. Specifically, if you look at their free “Facebook Pages” advertising option, you’ll see that it allows businesses to offer as much information on themselves as many basic Yel read more »
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Avatar Posted By: azieger 193 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Other Online Marketing
A few years ago, the marketing world was rocked when some pioneers floated the idea of paying bloggers to write about specific products. Now, the idea's old hat. Why not extend the concept to Twitter? read more »
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Avatar Posted By: azieger 193 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Networking
So, is your image of social network users a penniless, unshaven college student still bleary from finishing their mid-terms the day before? Think again. While there may have been some truth to that stereotype in the past, today you’re far more like read more »
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Avatar Posted By: azieger 193 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Other Social Media
Here’s an example of a site which is using social media technology to build a community–but not the friend networks we’re used to reading about of late. read more »
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Avatar Posted By: azieger 196 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Other Social Media
Remember when people started getting really upset that AOL’s Instant Messenger wasn’t compatible with competing services? Within six months or so, the number of software companies started creating clever workarounds grew exponentially, spawning the read more »
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Avatar Posted By: azieger 198 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Other Social Media
Facebook widgets are a powerful way to build consumer loyalty--and collect rich behavioral and demographic data from users along the way. Here's an example of how American Airlines is doing just that. read more »
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Avatar Posted By: azieger 198 days ago
Topic Type: News Story (Jump to http://whatmattersonline.wordpress.com)
Category: Social Media
Don't like the approach the big social networks are taking? Why not build your own? Today, increasingly, companies are building branded social media networks. Here's an overview of the vendors emerging in this space, and options they offer. read more »
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Avatar Posted By: azieger 270 days ago
Topic Type: Discussion
Category: Blogging
So, it looks like Dell has given its latest eco project the full social media wrapper. The site, ReGeneration (http://www.regeneration.org/), includes a nifty application allowing people to enter their thoughts on the meaning of “green” (and have th read more »
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