billslawski

Sometimes the most relevant and most popular page on the Web isn’t the best response to a query submitted at a search engine. Sometimes the best page to return to a searcher is the one most appropriate to their informational need.

How well can a read more »
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There are a few different ways that misinformation occurs. The problem is that the internet amplifies each of these errors to dangerous proportions. read more »
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Though he writes that he dislikes writing about this topic, Barry was right to cover it. We have a collective problem of our own making... read more »
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What goes around comes around. read more »
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Ken Jones gives us a round up of his favourite search marketing articles of the week and some personal insight (and jokes) on each piece. read more »
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Donna Fontenot writes, "I’m done. I’ve had all I can take of the vicious, nasty, cr@p that has been going on in our little industry. Sure, SEOs have disagreed with one another from day one, usually on forums. That’s nothing new. Sometimes it got nas read more »
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We all know your friend an mine Matt Cutts, over at the Google Web Spam team… but how exactly do they go about detecting and curtailing web spam? While there are a wide variety of tools at their disposal, historical factors are easily one of the mor read more »
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The search results that you see from Google in the US for a specific query may be different than the search results you see in France, or China, or Germany.

Indiana University researchers have developed an interesting tool that points out diffe read more »
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A very detailed and in-depth look at Sphinn from Edward Lewis of seoconsultants.com read more »
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Its’ natural to want to be accepted by the “A-listers”, the “marketing gurus”, the people that have a strong presence, hundreds or even thousands of followers/subscribers/readers. The ‘in-crowd’ of conference glam shooters who have managed to secure read more »
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"Edward Lewis runs SEOConsultants.com, one of the more well known and trusted directories in the SEO space. When I first started learning SEO about 5 years back Edward sent me an email letting me know that something I wrote was incorrect. He was rig read more »
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You might be getting the 'rotten' end of the stick on the internet. Why?

Say it on the Internet, and you'll find that free speech and other constitutional rights are anything but guaranteed.

This article addresses the likes of Flickr, MySpace read more »
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Is Digg too large a community for the level of moderation that it has? Raises questions about the sensationalism of titles, the narrowing of focus of submissions, and the squashing of commentary. read more »
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"Sometimes people think that the Google Toolbar led to Google indexing a page. Here’s a recent such story, for example, which speculates how urls with the substring “mms2legacy” got indexed. Here’s where I started to disagree:
--------------------- read more »
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What kinds of dangers might lurk on social networks when people set out to use them for nefarious reasons?

The article explores a scam that happened on Plurk and Twitter, but raises questions about how any social network can be abused. read more »
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I've recently come across this blog - these guys seem to be writing some interesting posts.

This one's quite controversial and worth a read read more »
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Edward Lewis of the SEO Consultants Directory discusses the abuse of auto-voting at Sphinn and it's negative impact on the system as a whole. read more »
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The growth of the social web, increases in search engines understanding sentiments and opinions in reviews and user created content, and greater scrutiny of misleading business practices urge businesses to become more socially responsible.

What read more »
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A Yahoo patent application was published last week which looks more deeply into how the search engine would follow directions not to recall sections of pages pursuant to robots-nonindex tags. read more »
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Quality traffic is your goal, but to get there you need to study "Do Follow Psychology." read more »
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Yahoo was granted a patent this week which describes how anchor text in links may be used to increase the relevancy ranking of a page pointed to by that anchor text.

It provides some details about how anchor text might be used by a search engine read more »
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Some interesting forward thinking from the folks at Yahoo as translated by the one and only Bill Slawski

SEO by the Sea - With an increase in recent years of social sites that contain lists of sites or songs or videos, search engines may be cons read more »
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KeyRelevance adds yet another top notch Search Professional to their growing staff of search professionals. They've snagged Matt McGee of the Small Business Search Marketing Blog! read more »
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Bill Slawski has posted an article at SEM Clubhouse about Google's recent advances in categorizing and ranking images. Looking well beyond that ALT text on the images, Google is beginning to look at how the images are used on the site, who (and ho read more »
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It's Huomah.com.... David Harry's (aka TheGypsy) 2nd Anniversay of his Blog and he writes this post regarding the highlights of his blogging travels over the past two years.

Here's to many more years, Dave!! read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008