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Chris Silver Smith writes on Search Engine Land, "If you're looking for a quick improvement in your local business site's rankings and don't have a lot of time, you can't go wrong with making some simple improvements to your homepage title tag.

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Last week at SES, I sat in on the Black Hat, White Hat session. The panelists gave their definitions of “white hat” and “black hat”, and then talked about particular techniques, such as paid links, and whether they thought they were OK or not. The p read more »
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Seth Godin has an article today called ads are the new tip jar, where he advocates clicking on Google adsense to help bloggers get paid for their work. Michael is right - this needs to be discussed more as to why it's a terrible idea. read more »
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a link builder had the 'nerve' (for lack of a better word), to post a public link exchange offer in not just a Google Group but in the the official "Google Webmaster Help" group, for all Googler's to see. read more »
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"There are lots of posts dedicated to showing you wordpress plugins that enhance your post functionality and add features but not many that focus on helping you clean and maintain a secure and orderly backend. I’ll include a few you may have seen be read more »
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Could this be it? If you’re on top of the tech news, you know that Digg has been on sale for over 6 months now - actively looking for buyers to take on the social media monster.

In the latest round of rumors, Google is set to buy up Digg for $200 read more »
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Sometimes duplicate content problems are not at all easy to find and here’s a classic example. A group of recruitment websites leaking their staging server URLs into Google’s, Yahoo’s and Live’s index. In live’s case, the problem is quite severe wit read more »
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A few months ago we announced that we were testing a new product called Knol. Knols are authoritative articles about specific topics, written by people who know about those subjects. Today, we're making Knol available to everyone. read more »
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I’d like to start by saying I’m not a blogging expert. I’m simply a blogger who started out with no readers, a mere 18 months ago, and has steadily grown in readership as I’ve experimented in various ways, finding out what works and what doesn’t. So read more »
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Aaron Wall put together a nice tutorial on robots.txt including tools for creating and analyzing. read more »
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I don't know if this is here to stay, but I just noticed that all the external links from stories that haven't reached the front page yet are being nofollowed now. Great!

Hopefully this puts an end to the invasion of spam. I almost got RSI from c read more »
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A new Greasemonkey script that will retrieve the Digg count of a page and display it to you on the Content Detail report of your Google Analytics console. read more »
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The Google Webmaster Central Blog posted a video interview created by Juliane Stiller of Search Quality Team. Juliane interviewed Matt Cutts about search spam for the German Google Blog. My favorite question and answer set was when was the first tim read more »
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The seo blogs that always inform and educate, see who made the list.. read more »
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Digg, Reddit and all the other so-called “social media” sites can be a great way to get your message out to millions of people, but with so many voices out there screaming for attention it’s hard to be heard sometimes–even if that 400,000-word poem read more »
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A brilliant post contradicting Aaron Wall's piece "Why Traditional SEO Consulting usually sucks." read more »
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My latest interview is with Neil Patel. Neil talks about efficient ways to blog, trends in SEO and monetizing on your blog. read more »
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Domains are funny things. Are they intellectual property (see Sarah's post on domain tasting), valuable investments, technical devices to prevent people having to remember your IP address, or political playthings (does anyone think the new tlds are read more »
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There was a recent study on popfail which showed the last 500 stories to hit the front page of Digg. An impressive 1/3 of the 500 were controlled by 10 users. Of those 10 users many are recognized in the SEO industry. read more »
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It’s intriguing that most of discussions are outward focused. They’re about Google and “do no evil”. About whether any company should enter the China market. About how far “they” should be allowed to go, what “they” should owe us, how “they” should read more »
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Google's search string parameters. read more »
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Developers, start-ups, and large Internet companies can use BOSS to build and launch web-scale search products that utilize the entire Yahoo! Search index. BOSS gives you access to Yahoo!'s investments in crawling and indexing, ranking and relevancy read more »
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Quite often, people ask me this, either to my face, via Q&A or in emails: how do I come up with truly unique, never-before-seen, shiny new ideas? What a question. It's a rare thing to come up with something that's really never been done before. Many read more »
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While SEM or SEO is an up-and-coming topic and a hot-button for savvy college students, the colleges and universities don't have it so easy.

However some colleges and universities are starting to take notice and are trying to implement some cour read more »
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97th floor just launched BLVD Status, their SEO/SMO web analytics tool. It's got some nice features and definitely worth taking it for a spin. read more »
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Search Marketing Expo

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