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In this blog, I’ve often spoken about different link-building strategies. Generally, we can break them down into two categories: chasing links vs. letting them to chase you. Both methods have their pros and cons, and personally I’ve found that a mix read more »
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I will be doing several reviews of a newly launched SEO software RankSense by Hamlet Batista. To make the most of my reviews I encourage you to download a free trial version and test the options I’ll be describing. That’s very easy: just download th read more »
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I like to refer to the combinations of positive and negative link value factors of a page as its Link Mass. The link mass of a page is the sum of the importance (or real PageRank) contributions from incoming links, minus the reductions in the reputa read more »
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If you want to become an expert you need to start thinking like one. People perceive you as an authority in your field not because you claim you are, but by listening to what you say or reading what you write.

From Hamlet Batista's personal expe read more »
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When Sean Maguire asked for some of Hamlet Batista's time, he was 1-upped when Hamlet invited him to spend the weekend at his golf resort in Casa De Campo. This is a great interview where Hamlet discusses his introduction to SEO/SEM, touching on hi read more »
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Internet security is a big problem, and it isn’t just for the IT staff anymore. It affects us as SEOs. Don’t believe me? Consider the incident reported at the end of last year by security research firm Sunbelt Software. read more »
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The Weird Al Yankovich of blogging?? read more »
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In the world of search, at the beginning, we had three or four large search engines and now we are seeing opportunities in smaller, niche oriented markets. read more »
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Making sure your business’ location and services data is up to date across the Web is perhaps the most important thing you can do to help potential customers find you. Here's the list of pages where you can do it for free. read more »
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This is a great post outlining some sites and resources to check out to get an education in link building and its importance in the SEO process. read more »
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Jennifer Laycock writes, "I can't tell you how many times I've heard an old school marketer say viral marketing is just the fancy new name for word of mouth marketing. In their mind, the two work exactly the same way. When I teach viral marketing co read more »
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From the post: "SMX Social Media goes in the books as one of my favorite conferences, for several reasons. One, social media marketing is fun, right? Two, it was a "who's who" of search marketing. Three, it was a great chance to say 'hi' to old frie read more »
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You can promote your posts and at the same time help promote Sphinn! Add a Sphinn It! button with votes and comments counters to all your posts. read more »
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Everybody talks about the value of TARGETED traffic don’t they? But if you happen to get a lot of untargeted traffic too, don’t be too quick to dismiss it. I touch on 5 specific ways in which you can really benefit from generic, untargeted traffic. read more »
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Top ten lists, then, are a lot like fast food in many respects - they're cheap, the taste is overrated and they do nothing for your waistline, but we quite happily munch through them anyway. There's no real thought required to read a top ten list - read more »
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Search Marketing Expo

Save the date for:
SMX China (Nanjing) - Sept. 23-24
SMX Stockholm - Sept. 23-24: See who's speaking or register now.
SMX East (New York City) - Oct. 6-8: See the agenda or register today and save!
SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.