byosko

When it comes to web marketing ROI email marketing, to a subscribed list, is the daddy. A quality email list partnered with a targeted, well written email can out perform SEO, PPC and just about any other marketing activity every time. read more »
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Linkbait is widely regarded by many SEOs as the premier weapon in their quiver of marketing and promotional tools, and justifiably so. When linkbait is successful it can be incredibly powerful, driving an initial spike in (arguably entirely useless) read more »
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What's your #1 tip for best practices in social media marketing? Join this writing project and think about boiling it all done to one tip that will help others in the social media marketing world succeed. read more »
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The research I did on viral content sharing shows that frequent users of social web technologies like Twitter, blogs, and social news and networking sites tend to share online content with more people, more often than those that do not. This means t read more »
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When most people think of viral content, one of the first things they think of is humor, silly Youtube videos, hilarious cartoons and toungue-in-cheek articles, but as I discovered with my viral content sharing report, the most savvy and prolific vi read more »
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A viral content sharing report: Dan Zarrella's eye-opening study of why and how people share content online. It explores content type preferences, sharing methods, motivations, reach and frequency. read more »
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Essential reading if you want to optimise your Google Product Search feed. Google have released a new Google Product Search Performance Tool which shows a host of useful data about your impressions, clicks and feed items. read more »
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When launching a product, or a new version of a product, should you go small or big? Many people believe strongly in the iterative method, but is that always the right way to launch? read more »
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Dear SEO Bloggers, I’ve been reading SEO blogs for quite some time and while I appreciate the input you offer up on a regular basis, I’ve noticed a very disturbing trend. It seems that more and more of your posts state your opinions or theories, as read more »
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The ins and outs of Facebook read more »
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Dan Zarrella writes "I’d like to debunk a myth that has gone on, rampant and unchallenged in marketing circles, especially viral and social marketing, for some time now, but first I feel a few caveats are in order." read more »
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The campaigns we build and the brands we manage must become platforms for users to express themselves with, each person that touches our messages should be recreating them, “applying a bit of themselves, of their own values and perspectives.” read more »
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A few weeks ago Dan Zarrella did a survey on how people share content, in this post he is starting to share the results. He would like to know what ways people would like to see the data, so stop on in and let him know your thoughts.

Edit I made read more »
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What is linkbait and what are some of the reasons for it's failure? read more »
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Once you actually get the chance to look through the actual tools that you’ll need to run an affiliate site, however, you’ll see that it’s fairly straightforward. This article has listed 75+ free online tools you’ll need to get your own affiliate si read more »
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Everything you ever get noticed by will have a headline to go with it. Think about that, it means that even if you have a collection of photos, people will find it by searching for words in the title. It means that new visitors skimming your blog or read more »
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Chris Garrett interviews Sugarrae about her experience as a monetizer (affiliate marketer) and extracts some priceless info. read more »
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Earn money for your stumbles or diggs. Would you buy or sell your votes? read more »
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Plenty of research has been done via Digg's API to study how stories make the homepage. We know the best time to submit to Digg, and we know the best categories and types of stories (e.g. top lists, how-tos and stories about Digg), but what has neve read more »
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When social media experts highlight tactics such as commenting, social submitting/voting/bookmarking, sending [non-self-promotional] tips etc., they are highlighting relationship building - a means to influence based on the desire for belonging/love read more »
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The social media lifestyle site has just enabled down voting. Now you can "lose it" if you don't like it and bury it forever. read more »
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Over the past few years, Google has had many algorithm updates, data refreshes and toolbar updates… here’s the list I’ve been able to compile from the past few years. read more »
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Continued coverage on the Google Directory update and the data Google let slip read more »
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I learned how to very quickly tell if the client’s service would work on Facebook, and whether or not the client would go for it. If either of those looked like a “no, I didn’t need to spend much time looking for a Facebook avenue. This saved me a l read more »
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So for four weeks, David DiMartino ran one of our AdWords campaigns using DKI. The test was simple, he just created copies of every ad in the 200 keyword campaign, and inserted {KeyWord: } tags into the title of each copy. read more »
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Search Marketing Expo

Save the date for:
SMX China (Nanjing) - Sept. 23-24
SMX Stockholm - Sept. 23-24: See who's speaking or register now.
SMX East (New York City) - Oct. 6-8: See the agenda or register today and save!
SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.