cartermason

A completely brilliant article from Jen Laycock describing how the city of Columbus is hitting and missing in their attempts at marketing themselves. A thoroughly entertaining piece! read more »
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Scott Allen writes, "I'll be willing to bet that when you hear internet marketing related terms like SEO, SEM, PPC, etc, you don't think of conversion optimization. And vice versa, when you hear talk of e-commerce conversion improvements, you may no read more »
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As I find myself drifting further and further from my search engine optimization roots to focus more time and effort on exploring the worlds of social media, blogging and viral marketing, I'm sometimes astonished at the misunderstandings between the read more »
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KeywordSpy.com, a provider of competitive keyword data, has been caught spamming many blogs across the internet. read more »
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Every blogger at some point has to wrestle with his or her own philosophy on blog comments and moderation. Each blog has different goals and a unique target audience so there is no "one size fits all" answer. The particular solutions will have to be read more »
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Scott Allen writes,"One of the elements of site development and SEO that often gets overlooked is internal linking. When done right, you can kill two birds with one stone, and improve both search rankings and usability." read more »
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Scott Allen reminds us that with all the hot topics in SEO these days, it's easy for newcomers to miss out on the basics, or for those more experienced to forget about them. As long as there is a need for search engine optimization, the core element read more »
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I'm continually amazed at how people go barreling into social media sites like a bull in a china shop and then wonder why they aren't well received. They hear social media is changing the way people do business and they make the mistake of thinking read more »
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E-commerce solutions come in all shapes and sizes, from single “Buy Now” links from PayPal or Amazon to large e-commerce content management system (CMS) software. Their methods of handling search engine optimization can vary just as much. Some are a read more »
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Marketing is about communicating with your target audience — it's not about trying to push your products/services on consumers until they give in and and make a purchase. I still am blown away by how many companies and marketing teams just don't get read more »
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Ok, I'll admit it - I'm addicted to the TV show Friends. It's one of my favorite shows of all time, and I've probably watched the entire series on DVD at least 30 times. (And that's a conservative guess.) The show still makes me laugh, even when I w read more »
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The difference between www. or no www. Simple little thing causes duplicates in your search engine rankings. The code to fix it. read more »
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I have to strongly disagree with Technorati's recent forced upgrades. I dislike strong-arming tactics like this, and think it's dangerous, for several reasons. At the risk of voicing a potentially unpopular opinion, I feel strongly that this needs t read more »
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I've been thinking for a while now that many of us SEO professionals use the term "linkbait" simply because there isn’t a better term that is universally accepted within the industry. It's broadly over-used, with many definitions. We need a better t read more »
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The SES conference has been a great experience so far. The first major “networking” event of the week - the SES St. Patty’s Day PubCrawl on Monday - went a bit sideways to start, but a few mavericks were able to get things back on track. When we all read more »
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The SES conference has continued to be a great experience. Last evening, after the conference sessions were over, many of us headed over to Spotlight Live in Times Square for the SearchBash event. read more »
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A discussion of what separates great linkbait from mediocre, and practical tips to create linkbait that has staying power.

"...how can we separate the great linkbait from the mediocre? Longevity is a key indicator of great linkbait." read more »
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Every website owner hates getting their site’s content scraped and re-purposed.

Set things up on your site to take advantage of these spammy scrapers and gain some SEO benefit. Here’s how. read more »
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Quality Score is becoming a hot topic among AdWords advertisers. More and more of us are getting dinged with new campaigns and at times even well-performing campaigns. This post explains a little about what is going on from Google's perspective. read more »
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Webgeek provides some very simple steps to improve your Technorati authority which should result in increased visibility and traffic. read more »
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A "Must Bookmark" how to on getting the exact phrase data from your Adwords campaigns via analytics. You CAN expose your specific AdWords Keyword Data beyond the dreaded “other unique queries” in the AdWords Search Query Report with Google Analytics read more »
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So it looks like now in addition to screwing with our traffic reporting, MSN could potentially be damaging our AdSense earnings. read more »
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