celschooley

Discusses having ad groups that are very tightly focused around keyword themes and how these ad groups help you spend your marketing dollars more efficiently. read more »
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Social networking marketers have long been vying for an answer to all of their wrong password woes. With social networks popping up everywhere you look, so has the need for easy accessibility amongst multiple platforms. All this is about to change, read more »
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I'm sure the title of this post is going to make a few folks upset. Don't worry, the content is going to really make you mad. Not at me, but maybe at yourself, and especially at whoever taught you how to split test.

That's because, for most Adwor read more »
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Everyone has heard the phrase "content is king." This post argues that the saying should be changed to "controversy is king." read more »
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Bad spelling may have gotten you a poor mark on spelling tests, but in the world of PPC it opens up a whole new realm of possibilities. Can you pass the PPC spelling test? read more »
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