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The growth of the social web, increases in search engines understanding sentiments and opinions in reviews and user created content, and greater scrutiny of misleading business practices urge businesses to become more socially responsible.

What read more »
14 Comments     
Great article by Li:

As much as social media is about starting conversations, its equally as much about building relationships. Once you start getting involved with social media, it becomes very apparent that it takes time and resources to build read more »
1 Comment     
KeyRelevance adds yet another top notch Search Professional to their growing staff of search professionals. They've snagged Matt McGee of the Small Business Search Marketing Blog! read more »
11 Comments     
Lee Odden writes, "The “two is better than one” philosophy might work when it comes to getting a second opinion from a doctor or a mechanic but with SEO, the last thing a company needs is two agencies stepping on each other to make on-page optimizat read more »
7 Comments     
Debra Mastaler writes, "While it's tough to control what people say, you can work to protect your reputation by registering your known brand/name with as many social media/forums/discussion sites as you can, especially the popular ones in your niche read more »
7 Comments     
Really, who still screws up their robots.txt file? Search marketers and others have been banging this drum so long, you’d think it doesn’t need to be said anymore. Well, well, well … have a look at what I found last week on Yahoo Answers. read more »
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Li Evans writes, "What do you use social media for? Do you use it to gain links? How about power? Maybe to trick people into thinking you are someone else? Perhaps as leverage to con someone into doing something on another social media site for you? read more »
6 Comments     
Bill Slawski has posted an article at SEM Clubhouse about Google's recent advances in categorizing and ranking images. Looking well beyond that ALT text on the images, Google is beginning to look at how the images are used on the site, who (and ho read more »
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Rand Fishkin (SEOmoz) reflects, in an absolutely gorgeous post from the heart, on his life as an industry muse. "Travel brings with it perspective. I like to think each time I leave, I come back a little wiser, a little older, a little closer to bui read more »
4 Comments     
Why does Google celebrate obscure artists and architects with special logos, but they won't do one for Memorial Day? Makes no sense to me. Barry shows some of the other special logos today at various search engines and forums. read more »
13 Comments     
Last month Google revealed a new crawling method that they were testing out, whereby they were filling out forms on sites that they came across, in order to help facilitate the discovery of new pages. Now there appears to be some unintended side eff read more »
5 Comments     
Linkbaiting false stories, using sockpuppets in social voting networks, engaging in comment spam and forum spam, being solely self promotional in venues where self promotion is frowned upon?

Small business can benefit from engaging in conversatio read more »
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If you own a web site, or work on one, it might be time to start thinking about how your site looks on a phone, how people use your site, and how mobile search might influence whether your site will be found in searches made by people using phones. read more »
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"Here are eight common mistakes companies make in selecting keywords for their campaigns." read more »
3 Comments     
Miffed at someone? Kill them with words. With the Web as ammo, it’s easy to wreck someone’s job, life and reputation. read more »
1 Comment     
Google has made it extremely easy to make a donation to two charitable organizations, Unicef and Direct Relief International, in order help the victim's of the cyclone in Myanmar. I just made my my donation, and hopefully other Sphinn users will ma read more »
4 Comments     
We recently had a great turn out at our quarterly lunch meeting of the Virginia SEO MeetUp. The afternoon flew by as the group talked and shared ideas on everything connected to SEO. There were lots of questions on things like which conference shoul read more »
1 Comment     
Debra Mastaler writes, "ow many times have you read an article or blog post where someone says "don't worry about PageRank, if the link will drive traffic it's worth pursuing." I'm betting you read that a lot and if you're like me, catch yourself sc read more »
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Trust. Visitors need it, customers, demand it. They want to know or at least feel that what you are telling them is the truth and not some ruse to get them into the door to buy their products. If you break the customer's trust, its very difficult read more »
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Glenn Pingul writes, "Many of us in the online video advertising space have been encouraging small businesses to deploy video to stand out in search results and level the playing field with larger competitors. Some colleagues and I have been working read more »
2 Comments     
Online reputation management (ORM) is officially an “industry.” While there’s been a lot of discussion about the importance of reputation management, BusinessWeek is among the first to look at the industry behind it. read more »
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Some thoughts on SEO ethics by some industry experts- Matt McGee, Michael Gray, Jeff Quipp, Jim Hedger and more. read more »
8 Comments     
A patent application published last week from Microsoft provides another look at the ranking of images in image search, and some of the things that might be considered when ranking images.

It’s not quite as revolutionary an approach as the one su read more »
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As blogging continues to grow, so does the list of plugins that enhance the blogging experience for both the blogger and the reader. read more »
1 Comment     
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