coolice

This is a topic that I haven't visited in a long time. Since I started blogging, there really isn't much concern for deciding on which is better: relative url vs absolute.

For those who don't know what this is, basically its cross linking intern read more »
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Karon Thackston shares the story of a client who begged for content rewrites when their rankings slipped and then makes a good case for why the client needed to leave the content alone. read more »
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At SMX yesterday Shoemoney and others talked about buying expired or established domains for SEO. But how do you know if those domains have value? Annie Smarty looks at ways to give a domain a background check to make sure it passes the mustard. read more »
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Adam writes... This post will explore several arguments against using nofollow for internal PageRank™ sculpting. It is based on a presentation I did at SMX Advanced. You can view my presentation slides here, however the deck is very brief since I on read more »
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John Carcutt - "Real SEOs used to go to forums all the time. As a matter of fact, I bet most Real SEOs learned the craft on those very forums. Now, Real SEOs post all of that hard earned knowledge on their own sites or friends blogs. Why give away t read more »
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I'm continually amazed at how people go barreling into social media sites like a bull in a china shop and then wonder why they aren't well received. They hear social media is changing the way people do business and they make the mistake of thinking read more »
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Ann Smarty looks at four free tools for tracking the anchor text used in your backlinks, and the inbound links to your competition. read more »
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If you missed it doorway pages aren't what they used to be and I've got the details... read more »
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If you are active in social media marketing, you have probably come to understand that it is a whole lot more complicated than you thought it was going to be. Even as involved as I am in social media every day, I still learn new tricks and tactics d read more »
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Sometimes one of the hardest things to do for any website is build links to deep content.These are the links that generally will help the site perform best overall in the search engines. This is because while it may take hundreds or thousands of lin read more »
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Sometimes as global audiences we get inundated with "causes" that we ignore those "Donate" buttons because we see them over and over again. Unfortunately for Non-Profits, the offline blindness they have to overcome has now really become the same is read more »
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Web Analytics Optimization is important too! Web Analytics are very valuable but it’s so easy for them to become useless if your not tracking what you want. Maybe your a small company and you get all excited that you have 100 visits in a day, but r read more »
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Dave Synder writes "I had an epiphany while working on a site yesteray, and as most lessons come from life, I thought I might as well turn it into a blog post.

The reality of SEM is that creating PPC accounts that yield a high ROI can often be mo read more »
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Will & the boys are running a competition to raise funds for the Burma cyclone appeal. All you PPC demons need to get on it now. read more »
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This is a guest post from Josh Garner, a practicing SEO professional. He’ll be sharing some of the things small business owners and the self-employed should be wary of when looking to hire an SEO. read more »
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This is my attempt at a post about what the future of the SEO and Google will be. I'll be the first to admit that some of the stuff I say is (IMO) pretty out there as far as predictions go, but I'd love to get some feedback from the sphinn community read more »
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Another guest post on the trail - from my brother from down under and fellow Sphinn-a-holic James Duthie

If you became ill would your blog go into suspended animation? Or are you future proofed? read more »
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A common mistake made by folks who are new to SEO is a lack of focus on attracting deep links. They'll will work hard to gain new links to their sites by submitting to directories, joining organizations and filling out profiles on social networks, b read more »
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"The Google Adwords search query report is designed to help you see the entire phrase your visitors searched for, when that search matches a ‘broad match’ or ‘phrase match’ - in other words, when what the user searched is not exactly what you were b read more »
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Google acquired hosted wiki service Jotspot in October 2006. The service immediately stopped taking new users, although existing users were supported. Now, nearly sixteen months later, Jotspot has been relaunched under the Google Apps team, as Googl read more »
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Apparently, TopRank thinks that what we all need is another book about people who wear the "best Nikes" in their manufactured niche group rather than one about those who are renowned for actually HELPING people. Don't waste any time, drop everythin read more »
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An Open Letter To A Borderline Sphammer :) read more »
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Matt lets us play fly on the wall and even play along with a recent topic of interest amongst some Google-ites. So, how literal do you like YOUR 'noindex' commands?

Matt Cutts Blog - Okay, this post will be colossally boring to some people. But I read more »
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When you have been with one host for quite some time and seem not to be making much despite all your effort, leave that one and look for another. There is no use in trying to stick to one when you would be before off in another one. read more »
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A new patent application on near duplicate content from Google explores using a combination of document similarity techniques to keep searchers from finding redundant content in search results. read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008