dani1975

Great review of basic SEO conversion tactics. The conversion of a visitor to a client is everything. I like the quote "A site that ranks well and doesn't capture customers/visitors is like an umbrella on a sunny day." Exactly right especially if the read more »
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An ontology is a way to observe things or systems, and to organize these observations for use in a more powerful way. For your business, this “more powerful way” will be to ultimately contribute to the survival of your business.

The fundamental c read more »
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Web Analytics Optimization is important too! Web Analytics are very valuable but it’s so easy for them to become useless if your not tracking what you want. Maybe your a small company and you get all excited that you have 100 visits in a day, but r read more »
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An entry in the Marketing Pilgrim scholarship contest by Nathan Linnell, this is a great analogy for PPC, SEO and their sometimes forgotten friend Analytics. I will use this analogy (slightly shortened) to explain the different parts of SEM to clien read more »
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The process of SEO is not easy to tackle, largely because so many pieces of a site factor into the final results. Elevating a site that writers on the web are unlikely to link to is as deadly as creating a tremendous website that no one will see. SE read more »
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IBM has been encouraging social networking among its employees with in-house versions of Web 2.0 hits such as Facebook and Twitter. read more »
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The Debate

The real meat and potatoes of the discussion right now, however, isn't necessarily what standards to employ, but whether we need -- or should even consider -- SEO standards. I've stated here repeatedly how the rules of SEO are always i read more »
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Lisa Barone writes, "The sensational outrage over Lyndon Antcliff's fake news story has officially reached a level that can now only be described as Utterly Ridiculous. Sparked by a comment by Matt Cutts over at Sphinn, Search Engine Land and others read more »
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I have compiled a list of what I believe to be the top 100 domains based on estimated monthly visits. These are the companies that have found the success that most SEOs are striving for. To identify them, I downloaded lists of the most popular (US) read more »
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Glen Allsop wrote "Just been looking at my statistics tonight and I am pleased to report that according to Google Analytics Sphinn has sent 286 unique visitors to my last article Linking To The BBC Will Boost Your Google Ranking." read more »
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Seriously, each item below came right off the top of my head! Are you as big an addict? A few of those were straightforward, but many are from the land of Google geeks, how did you fare? Are you partying with any Google dust I missed? read more »
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Securing SEO, PPC, social media and analytics advice can be risky, like buying diamonds from a jeweler you don’t know. The premise of the purchase is sometimes a customer’s (enthusiastic) lack of understanding of criteria by which to judge the actua read more »
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As I see it, there are four considerations that factor into your choice of search engines - quantity, quality, ROI, and audience. Let’s look at each of these individually: read more »
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SEO isn’t a dying industry, it’s an evolving industry. Yes, the Search Engines’ algorithms are changing, but they always have – and always will. One thing you change today, may not work a week from now. Isn’t this how it has always been? read more »
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A new WordPress theme from Fathom SEO lets anybody create an "About Us" page for the social media era. read more »
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The first part of this series was a selection of tips on how to use your surroundings to come up with interesting ideas that can lead to great amounts of traffic, attention and links. After you’ve carefully selected the idea of your choice, it’s tim read more »
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Your avatar is the first thing that catches attention, make sure not to lose out on that. read more »
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CNN reports that UC Berkeley Grad Student James Karl Buck twittered his way out of an Egyptian jail with single-word text messages after being arrested. read more »
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With Google’s recent “shading in” of many whitehats by killing off even widget bait, more and more people are getting worried. Even for non blackhat sites.
So I've put together some tips for paranoid SEOs to resist the penalization power as long as read more »
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Li Evans writes, "Wendy Piersall started her blog as a hobby, the blog was an extension of her business, a tool to compliment it. Within three months, Wendy’s eMom's at Home blog became its own full time job. She had to rethink her strategy about read more »
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I am 99% sure Matt Cutts of Google said you will not be penalized for using the nofollow attribute to flow your internal PageRank, as you see fit. We have some more conversation on quotes from Matt on that over here.

But will it ever raise a red read more »
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Nuff said! See the lowdown on SEL read more »
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This is the Full version of the Google Guidelines for Quality Raters on how to evaluate web pages (April 2007 revision). It's a 43 pages PDF (approx. 2mb), and it covers various topics about: what a QR should do and don't, relevance values - with ex read more »
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7 easy ways to optimize your blog for search. read more »
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Sage Lewis: "I have a circumstance that warrants link buying. It's hard for even me to believe. I watched my marketing team implement a link buy campaign for a client and it's going great." read more »
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Search Marketing Expo

Save the date for:
SMX China (Nanjing) - Sept. 23-24
SMX Stockholm - Sept. 23-24: See who's speaking or register now.
SMX East (New York City) - Oct. 6-8: See the agenda or register today and save!
SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.