daveshap

Most SEO's agree that there are three components to higher search results; 1) good content, 2) onsite optimization and 3) quality link building. However, in my opinion, most SEO's are not link builders and most link builders are not SEOs. I believ read more »
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40 percent of all Americans received news and information about the primary campaigns from the web, according to a survey by the Pew Internet & American Life Project developed in June. The study also found that younger voters and Democrats make more read more »
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Just received an email from Zillow as follows:

Want to show up higher in results on search engines like Google? We can help. Zillow has a lot of “Google Juice” and we want to share it with you. read more »
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Over time there will be fewer organic listings that will generate search traffic as Google has carved out a dominant share of the search market and users look at a smaller share of the search results due to amount of confidence they place in Google read more »
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Peter Da Vanzo writes, "Link building is hard work. Have you ever tried to get people to link to your pure commerce/commercial brochure-web site? You know how tough it is out there. The link economy has become so established, we've even got strategi read more »
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5 steps to make your Wordpress blog accessible on mobile devices. read more »
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David Wallace provides an impressive and informative look at what is appropriate when submitting articles to social media sites. He explains proper title, description and category selection etiquette, giving clear examples and elucidating on why th read more »
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Adam Audette explains the concepts of designing optimized site architectures for efficient spidering by search engines. read more »
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Search Engine Land - When I am asked if I have a link building guide or manual which summarizes my own personal best practices, I explain that every single site must have its own individual link building best practices guide, which takes into accoun read more »
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So sometimes us SEOs like to have fun and explain what we do in a fun way (because, hey, SEO is FUN!) so I found this video about link building on You Tube yesterday and sent it to my good friend Arnie at Vertical Measures. He liked it so much, he p read more »
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This entry covers why there is such a sudden surge in negative SEO, how it's done (filtering out details), and what few things you can do to protect against it.
All information was retrieved from my own test results(using my OWN domains as targets) read more »
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Great post by Diane Aull. "I was talking recently with a friend who's been trying to hire an SEO to work on her company's website. She was surprised to find out how much it could cost to hire a good SEO (by "good" I mean those people I was willing t read more »
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How competitors can pollute your back link profile and make search engines think your site is spammy. read more »
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I say 'controlling my message,' you say 'gaming the system' read more »
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When we analyze incoming links, we tend to focus on more or less the same set of link parameters. However, sometimes looking beyond the regular, can provide the opportunity to not only succeed in link building, but even dominate the niche you are co read more »
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Uses Yahoo data and is one of the best link analysis tools I've seen. read more »
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I hate beating a dead horse, but I think it's all in our best interest to try to understand where are the lines that have been drawn when it comes to purchasing links. I reference comments from Matt about paying for a Yahoo Directory listings to sho read more »
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On a cold winterss evenin at a Pubcon in Vegas,
I met up with the Linker; we were both too tired to sleep.
.......
You got to know when to link em, know when to bait em,
Know when Matt's talking FUD, And when he's holding a gun.
You never coun read more »
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Mat Siltala from 97th Floor writes a great post discussing the impatience of many when it comes to cleaning up their online reputations. He suggests not to give up, as in time a clean reputation will pay tremendous dividends.

So true! read more »
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Many new search marketing firms target start-ups and small businesses as their market segment of choice. They do this because it's quick and easy to make sales. So what's the key factor that distinguishes clients? read more »
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A great case study of an industry training program. Has some interesting insights into training needs and expansion to university programs. read more »
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Participating in forums can provide valuable insight to business owners. Not only for sales, but for some good perspectives from others in your industry as well as potential clients. read more »
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Shaun takes another look at visualising link equity, with hot links and hot pages. read more »
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Great list of interview questions for SEOs. read more »
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Ways to build links and increase conversions to ecommerce stores. read more »
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