dayofjen

In developing the new Shinedown website, we’ve used a traditional text link with href in the code. But it’s being rendered on the end users browser as an image by the CSS style applied that makes it look and feel like an image. read more »
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Another great one from Shimon Sandler.

Start off by downloading a Keyword Report for a previous Time Period out of Adwords report center. Sort by your specific success metric (eg: Cost-Per-Coversion, Orders, etc.). read more »
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I have been asked countless times how to get included in the Google “One Box”. That’s when there used to be a “one-box”. Now we have Google Universal Search results. They contain listings from Google Products, Google News, Google Images, Videos, etc read more »
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Shimon Sandler asks, "Is it possible not to touch the code of a site and still optimize it?" The answer is yes and he explains why. read more »
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Here is a detailed explanation of the Keyword Analysis process & Documentation. A must read. read more »
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Simply put, Siloing is architectually structuring your website to get the Search Engines to recognize your site is about your targeted keywords. You want the Search Engines to consider you as the subject matter expert. read more »
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Ron Tovbin writes "Let’s start with the an overview of the basics. When you go to a web page, say, cnn.com , there is a lot going on behind the scenes to make that page show up in your browser. Remember, before anything can happen, a TCP/IP connecti read more »
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Post-launch Adwords process from strategies, split testing, ad optimization to content targeted campaign optimization. read more »
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Shimon Sandler details the Conversion Funnel...

The Conversion Funnel consists of 3 parts. Keywords can be segmented into these three segments:
1) Awareness
2) Consideration
3) Purchase read more »
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Here’s two downloadable PPC Campaign kick-off spreadsheets that will help you kick-off your client's campaigns smoothly. Especially, if they are transitioning the account to you. read more »
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To lease, or not to lease...that is the question. read more »
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Google Releases open social. This is a new industry standard and open community to bring the web more social. More web 3.0.

All the talk of one social site to control them all. Well now its becoming possible. read more »
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