dbarefoot

An interesting widget showing what Pepsico's subsidiaries, like Gatorade & Naked Juice have been up to with respect to new trademarks. Having up-to-date trademark portfolios readily available is a good way to keep tabs on the competition and you ind read more »
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An animated tag cloud widget which displays the prominence of sundry terms in Apple ’s trademark application filings for the past ten years. It highlights how tracking trademarks can help marketers spot emerging trends, whether it be in mobile compu read more »
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Sugarrae writes "Let me start off by summing up this entire post in one sentence for those of you busy actually doing some productive sh*t today (which I usually am):

This “community” is f**ked and way too wrapped up in its own communal and delud read more »
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In October of 2006, when I [Mike Valentine] was first interviewing for in-house SEO positions, I wrote a series of articles on SEO job searches (listed below) and incorporated my own research on Salary ranges for SEO. read more »
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It's 2008, and losers are using the same keyword spamming strategies they used in 1998. Yay for the salvation of Technorati tags. read more »
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Good profile of Amazon's top reviewers, and how they're influencers in the particular social network that is Amazon.com. read more »
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Darren Barefoot and Julie Szabo wrote “Getting to First Base; A Social Media Marketing Playbook”. Take a look. You might like it. read more »
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A very good Blog Outreach campaign involving Pink Envelopes and cheap perfumes from Malta. read more »
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This entry is NOT a common anchor text entry. It instead describes how to use anchor text to rank more highly and for more terms, than if you'd thrown the same link text at a page over and over. It's not a "simple" overview of anchor text, but rathe read more »
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Seth talks about the ups and downs of having Google create something that mimics your business model, and what it means for those plans.

It turns out to be good news, he says, as it legitimizes the original idea and reduces the friction of growth read more »
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I have analyzed during my work that there is a 5 types of SEO clients. Here I am mentioning the list of 5 types of SEO clients. read more »
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I know it is a little late... but I did have to write something in response. Hopefully you find it different to what has been said already though something might have slipped me by. read more »
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In the past 12 months, Google doubled its staff, tinkered with its search engine to speed up results, and now answers more queries than Microsoft and Yahoo combined. But there's one query we had to answer ourselves: How does Google work? (This is a read more »
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A list of important questions (and no answers, yet) to ask about Google Knol. Questions include: how will it integrate with Google's fractured ID system? Will authors be able to integrate audio and video? Will authors have to pimp their own articles read more »
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Many employers are beginning to look for employees on the various social networking sites that are available for professional networking. read more »
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Title says it all... read more »
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Handy list of SEO tips on how to optimize press releases. You know, when you're not busy with social media :) read more »
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Article discusses ways in which you can make your site more friendly for social media creators. Focuses on sound site structure and building a 'social media resources page'--kind of a press kit 2.0. Plus, there's a photo of a Hoth Han Solo action fi read more »
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From the article:

"One of the goals of most websites and blogs is to make money... Unfortunately, sometimes monetizing a website comes at the expense of its readers and visitors." read more »
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Matt talks about using wordpress for SEO, but this video is also very good for convincing people that they actually need to do SEO for their website read more »
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Excellent overview of Yahoo! Answers, and how it (and specifically its user base) compares to Wikipedia. It doesn't turn out all that well for Yahoo!--120 million can, in fact, be wrong. read more »
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A pretty cool survey of 17 notable SEO folks like Aaron Wall, and their opinions on what the most important link-building factors should be. The various factors are ranked on a 5-point scale. Seems fairly useful. read more »
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Jason Falls recaps the success of his Twitter Tracker project at the Baja 1000 with Robby Gordon. Check out how social media efforts improved online media exposure and generated blog post mentions. A real success story using social media. read more »
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Ever wondered who those poor lowly creatures are who have nothing else to do but bury your submissions all the time at Digg disregarding whether they are great resources or not?
At Mixx you can watch the same people messing up the community. Here read more »
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A RIDICULOUSLY good read from Wiep.net...

"In the style of SEOmoz' Search Engine Ranking Factors, this page includes the opinions of 17 well respected, international SEO and Link Building professionals on nearly 40 factors that possibly influence read more »
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