eMktgStrategist

As personalized search and universal search continue shaking up an industry that used to be dominated by "top ten results," more and more small businesses are learning the valuing of focusing on the keyword long tail. While there's no doubting the v read more »
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Almost as good as being at the “Chumming for Traffic” panel at SMX Social Media in Long Beach. Lisa Barone does a great job summarizing including ideas on how to think creatively about potential social media content, what types of content do well an read more »
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Ok, it’s the middle of the night and I’m sitting in a rock hard airport chair, but my mind is on the takeaways that I have from the SMX Social Media conference. Much of this I knew, but it was heavily re-enforced.

The bigest benefit, as with most read more »
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Loving the ride on the Twitter bandwagon? Here's a few light-hearted excuses to get off. read more »
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Here are four key mistakes Sarah Lacy made during her interview with Mark Zuckerberg, each summed up with a valuable lesson you should take to heart before embarking on your next social media marketing campaign. read more »
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Great blog post on SEJournal with creative tips on measuring the effectiveness of your social media campaign. read more »
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Search Marketing Expo

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SMX China (Nanjing) - Sept. 23-24
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