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SEO roundtable stating that Yahoo is raising CPCs by 25%!! Yahoo's excuse is that there is "increased consumer buying activity..." which is just crazy. Wow, monetization gone mad. read more »
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Use weaknesses and gaps in SpyFu's algorithm to convince your competitors that you're spending more than you really are. This is a follow up to my blog post from two weeks ago; "The Great (but Small) SpyFu experiment. read more »
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Today I want to go back to basics and encourage you to revisit one of the most crucial and overlooked elements of converting customers online: the Landing Page. Here are a few simple tips to improve their performance and profitability. read more »
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As a Pay per click manager, this post is gold. PPC Hero discusses their experience with landing page optimization for Yahoo and Google and they attempt to explain why those differences exist. Check out the bubble chart showing demographic segments, read more »
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This is how Richard, 'the newest guy at SEOptimise', passed the Google AdWords exam in ONE WEEK. Go get that badge!!! :) read more »
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Quick guide on avoiding trademark and copyright issues in Google AdWords. read more »
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Analytics Guru Avinash Kaushik digs deep into Google Insights for Search and discovers that even Tiger Woods, Roger Federer or Thierry Henry couldn´t help Gilette from falling. read more »
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So how does this drastically change the keywords we will see in referrer logs? The author brainstorms possible implications for SEOs. read more »
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Very often, especially with huge dynamically driven or user-generated websites, you might feel you have some indexing problems, i.e. Google doesn’t seem to dig your site as deep as you want it to.

The remedies to this may vary but here are some read more »
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This is a post I wrote about my failed attempt to get my SEOmoz profile penalized in Google for keyword stuffing. My profile still ranks #1 in Google for [World's Greatest SEO], despite the fact that I repeated that phrase back-to-back, like 250 tim read more »
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“Any client that offers the same products or services at similar price points as other advertisers without significant differentiation in terms of website content may run into this policy.”

Google also states that it’s important to note that they read more »
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Here are 13 very convincing reasons why you should care about social media and why it is worth your time. read more »
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Theres always confusion about the landing page quality score and factors affecting these. PPC HEro takes a look at these in some detail. read more »
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Need some argument points for when your clients ask why PPC management is what you get what you pay for? TMA's blog offers some great tips. read more »
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“One of the ones that filter to the top was “vote up if you don’t think self posts should get karma” and a useful discussion ensued. We decided to make the change after that. Reddit is a democracy after all.” read more »
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Portent Interactive covers a rather sad discovery that Yahoo outsources ad writing when optimizing client campaigns. WTF? read more »
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We've been assured that just because content sits on Google's Knol site, it won't gain any ranking authority from being part of the Knol domain. OK, so a day after Knol has launched, how's that holding up? I found 1/3 of the pages listed on the Knol read more »
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The #1 ranking page on Google and Yahoo for a killer local real estate query happens to be a domain for sale. [sarcasm]Nice job, search engines. That's good for users.[/sarcasm] read more »
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Marketers who treat their audience as they would a partner are far more likely to succeed. Just because you’re hiding behind a computer screen, doesn’t mean you can abandon the principles of human relations and interaction. If you’re struggling to g read more »
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One of the often overlooked benefits of PPC marketing is the conversion data from the different sources the networks use to expand into different marketing channels. read more »
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Copyblogger says to be visible, don't worry about teaching people, just write what they want to hear. I'm not sure that's great advice. I think being like everyone else and telling people what they want to hear is exactly how you become invisible. A read more »
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Jonathan Morrow of Copyblogger writes, "Have you ever felt like your blog is invisible? Well, I have some good news. Not only can I tell you how to stop being invisible, but I can give you some proven tips and tactics that will have the blogosphere read more »
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Dave Synder writes "Maybe this will become all that Snydey Sense is. One list after another of people I like.If that happens someone put a pillow over my face while I’m sleeping.The reality of the situation is that I wrote the last piece with six sp read more »
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In order to get conversions, you need to make sure the business you are promoting is being found by legitimate prospects. Ensure your site provides what visitors are looking for by following these five musically-themed guidelines: read more »
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Has the tide shifted? Is Yahoo creeping into position 3, while Microsoft's adCenter is climbing to position two in the search ad space? Some advertisers say yes. read more »
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