elevin11

Avatar Posted By: hugoguzman 7 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEM Industry
Even if the grand majority of conference presentations offer stale insights, little data and sales-laden propaganda there is almost always a subtle sliver of golden information somewhere within.

It’s your job as a marketer to sift through and fin read more »
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Avatar Posted By: hugoguzman 17 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEO
The moral of this story is track rankings if you want to, but don't invest to much time or money in it and don't make rankings the centerpiece of your SEO analytics offering. read more »
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Avatar Posted By: hugoguzman 32 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEM Industry
The post generated some interesting and constructive discussion as well as a couple of key points to consider when engaging in the “pushback” technique... read more »
2 Comments     
Avatar Posted By: hugoguzman 42 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Google
Kevin offers up some interesting insights based on some preliminary testing of Google's social search UI. read more »
3 Comments     
Avatar Went Hot: July 18, 2008 - 9:20 am
Posted By: hugoguzman 44 days ago
Topic Type: News Story (Jump to http://www.techcrunch.com)
Category: Google
Why am I not surprised (screenshots and video evidence included!) read more »
9 Comments     
Avatar Went Hot: July 9, 2008 - 7:27 am
Posted By: hugoguzman 53 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEO
Unfortunately, when you’re delivering recommendations to stakeholders at medium to large companies, virtually every decision you make is met with antagonism of some sort. Worse still, at the Fortune 500 level, you’re facing a literal labyrinth of ma read more »
12 Comments     
Avatar Went Hot: July 7, 2008 - 10:36 am
Posted By: hugoguzman 56 days ago
Topic Type: News Story (Jump to http://appft1.uspto.gov)
Category: Google
A computer-implemented method for displaying advertisements to members of a network comprises identifying one or more communities of members, identifying one or more influencers in the one or more communities, and placing one or more advertisements read more »
5 Comments     
Avatar Went Hot: June 4, 2008 - 3:52 am
Posted By: hugoguzman 88 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Web Analytics
Those of you who work for yourselves likely never have to deal with this, but for those folks working in-house gigs or agency gigs, running ranking reports for a given swath of keywords is likely one of the most frustrating and demoralizing prospect read more »
8 Comments     
Avatar Posted By: hugoguzman 99 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Google SEO
Mr. Cutts, if you’re out there and you’re reading this, please chime in. I need a definitive answer before I post my annual faux Miami Dolphins column in 2009. read more »
11 Comments     
Avatar Posted By: hugoguzman 108 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Link Building
An interesting perspective on the value (or lack thereof) of a paid link as well as an interesting approach to securing natural one-way links by leveraging old school sales techniques. read more »
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Avatar Posted By: hugoguzman 115 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: SEO
I was having a discussion with one of our senior account managers, Diana DiGuido, on good advice for someone looking to procure SEO services. For sake of brevity, I just shot off a couple of one-liners that she could reference, and here’s what I cam read more »
1 Comment     
Avatar Went Hot: May 7, 2008 - 11:21 am
Posted By: hugoguzman 116 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Link Building
My colleagues and I have a running joke that we all strive towards getting a point where the client does the link building for us. read more »
6 Comments     
Avatar Posted By: hugoguzman 123 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com)
Category: Link Building
Recently, Bob approached me with a novel approach to bartering with webmasters and content owners for the sites he targets:

Bartering an inbound link in exchange for a list of link-building targets. read more »
2 Comments     

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