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If you're on Facebook, you're probably using it to connect with friends, create groups and build a following for your business.

Here's a little secret: You should also be using Facebook's pay-per-click (PPC) advertising service.

It's an aweso read more »
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Seth Godin started talking about inbound marketing before anyone else seriously got in the game. He first coined the term "permission marketing" in 1999, only his first of many more marketing ideas to make a splash. Watch this complete 60+ minute V read more »
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There are a number of tools that aggregate plenty of useful SEO related information on one page. The idea is that you can quickly evaluate any page and get an instant access to each individual source for more information. read more »
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There are probably tens of thousands of Internet marketing blogs. They often focus on different marketing aspects yet still you can easily get overwhelmed by the sheer number of them in every niche. read more »
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A great checklist to run through with your Facebook business page. Simple, smart advice. Great details on each point read more »
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HAHAHAHA, funny video about inbound vs. outbound marketing. Spoof on Mac vs. PC commercials. read more »
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Colleen Coyne, a former member of the U.S. women's ice hockey team, earned a gold medal at the 1998 Winter Games. And in a blog post she outlines how the keys to Olympic success apply to your work in marketing. read more »
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After the past year of experiments with online marketing video, some winning formats have emerged. One may surprise you — the long-form webinar. by Denise de Murcie read more »
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SEO Tips from MarketingProfs... How do you actually get your Web site ranked high in search engines? The answer is quite simple, but getting there can be a bit more difficult. read more »
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Ellie Mirman writes: "When engaging in any social media, you want to do so authentically - it will involve a fair amount of your participation, both give and take. Your first step once you join Twitter should probably not be to go follow 1,000 peopl read more »
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Your business is a data-driven machine. You live and die by leads and sales. You don't have time for unmeasurable, time-consuming concepts like community and conversation.

Fine.

Forget community. Forget conversation. There's a far simpler, far read more »
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In the spirit of the Olympics starting today, here's some hard core advice from an Olympic Gold Medalist. read more »
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Damn, giving away 50K for getting to the front page of Digg or having a YouTube video viewed more than 10K times in 30 days... read more »
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Basic rookie mistakes of publishing press releases these days. Plus new free tool www.PressReleaseGrader.com takes a look at your press releases to see if you're making these mistakes. read more »
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Although the tool is still in Alpha it appears to be a valuable tool for helping individuals optimize a press release.

HubSpot's Press Release Grader evaluates your press release and provides a marketing effectiveness score. This score is based u read more »
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1. Send 17 Million Pieces of Direct Mail.
2. Place 50 Million Cold Calls.
3. Create a mascot and make it world famous.
4. Buy 1 Billion Pop-up Ads. read more »
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StumbleUpon can be a great asset for your online marketing strategy. Here are 28 tips to take you to SU heaven. read more »
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It's just my luck. I plan to go on vacation for a couple of days and major breaking news happens. If you have not already heard, Alexa.com (a free service that tracks traffic rankings for millions of websites) announced a major update to their ranki read more »
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Over the past couple of years, I've been telling many small business marketing people (basically anyone that would listen) that SEO (Search Engine Optimization) has one big advantage over PPC (Pay-Per-Click). SEO is strategically better because if read more »
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Great post about how HubSpot helped improve usability and improve comments and other "stickiness" on a blog. Following on from a webinar, the folks at HubSpot gave lots of interesting advice and feedback about a blog's usability. read more »
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Just like Las Vegas, many piece of Internet data are based on popularity. More people visiting your website is better, more people linking to your website is better, more people bookmarking your website is better. And the Patriots dominate all of th read more »
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