esoos

"This 'single keyword' approach is often useful but it misses the big picture: To be profitable, most websites will need to be successful for hundreds of thousands of keywords. read more »
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Google will announce today the launch of SearchWiki, a major addition to its user interface that allows users to edit search results. When using SearchWiki, you can re-order, remove, or add web pages to the search results for any query. You can also read more »
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Follow Google's Webmaster Guidelines by the book and play around with Lynx, a text based browser to simulate what GoogleBot (and presumably other spiders) are seeing. read more »
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At a large organization, setting and managing expectations can be crucial to your growth as a marketer. Along those same lines, having some basic understanding of managing projects can also make or break your campaigns and the overall success of it. read more »
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Huge guide (30+ pages) to finding keyword list expansion opportunities and weeding out the negative keywords. The first half is mostly for beginners but the filters, settings and automation sections lean toward the intermediate ppc manager. read more »
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Lisa Barone writes, "An interesting story from Reuters today that says social networks have passed porn in popularity among users. We're all too busy twittering, sphinning and Facebooking that there's no time to head out in search of um, some "adult read more »
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Mike Blumenthal got up early to report about the newly posted Quality Guidelines for the Google Maps / Local Business Center and the option to apply for re-inclusion. read more »
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duncan morris writes "With Will out of the office for a week or so, I was let out of the office to attend a sales meeting. In the normal course of events Will does our sales meetings and I stay in the office looking after the troops.

At sales mee read more »
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We asked Aaron Wall of SEO Book if he could answer some of our questions, and he graciously did so. Aaron runs SEO Book and is a world renowned SEO Expert and Blogger. In addition to running his own company and providing consulting services, he some read more »
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You’ve created the most awesome and incredibly infectious piece of viral creative in the history of man, or at least you’d like to think so. read more »
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You have probably heard the phrase "information architecture" but may not have given it much thought. That's a mistake! In today's article I am going to talk about why SEOs should care about the concept. read more »
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Dave Naylor: Are we starting to see Google turn the screw of “we don’t like you” on blogs? For many months rumours had been flying around that Google was going to purge a lot of blogs, at the beginning of last week I noticed that some of my pages we read more »
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In what appears to be a reversion back to the way Google originally handled 302 redirects a few years ago, it looks as if now it has again become possible to hijack websites in the serps. read more »
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If you have been involved with online marketing, web publishing or blogging for a while, I am sure that you have come across the terms linkbait, socialbait and viral content at least once. Despite the widespread in their usage, however, we still do read more »
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Anyway as I said above I am good friends with the owners of BOTW so obviously I am biased. I am curious to hear your thoughts on the deal if in fact BOTW is the new owners of the DMOZ directory. read more »
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SEOptimise writes a summary of old school vs new school SEO read more »
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Creating great content for your social network starts with preparation. Get to know the community and the types of content they like before spending your time and energy on content development. Once you know the people and what content plays well, y read more »
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Social Bookmarking is a good technique for building a large amount of backlinks to your website however, there is a very real danger of it having a very negative effect on your StumbleUpon profile resulting in a loss of traffic or even an account ba read more »
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It would appear that a new bug hit Digg overnight causing all submissions to have no end time in reaching the front page. As you can see below, even submissions with only 1 Digg are showing in upcoming after 1 day 10 hours. read more »
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Twitter and LinkedIn: for small business owners, they're two tastes of social media that taste great together. The question: Who gets Twitter in your LinkedIn network? And who got LinkedIn via Twitter? read more »
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Every day, social media consultants pull off very successful social marketing campaigns for clients as well as for their own sites. But often when those less experienced with this fairly new type of marketing try and pull off similar feats, they end read more »
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Ann is back and rolling along with a new (guest)post over at CT!

Collective Thoughts - Social media is getting too popular - more and more effort is needed to get noticed there and make friends and fans. Beside being loyal, consistent, truthful, read more »
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42 places to consider when doing keyword research, including 9 tools read more »
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Thoughts on the algorithm of Stumbleupon and how stumbling your own site might permanently harm its traffic. read more »
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Bill gives us a little background on the whole - Google Form Search methodologies and some insight into what to expect.(the post ain't new, but VERY relevant with recent discussions)

-SEO by the SEA - There are a number of strategies used in thi read more »
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