fathomseo

Avatar Posted By: sagerock 47 days ago
Topic Type: News Story (Jump to http://www.webmarketingwatch.com)
Category: Networking
I was recently inspired to make a video about the person who meant the most to me in my Web marketing career. For me it was Greg Boser. Watch the video to learn why. I would love to know who is most important to your Web marketing career. Consider d read more »
1 Comment     
Avatar Posted By: ericodom 132 days ago
Topic Type: News Story (Jump to http://freshyseo.com)
Category: Social Media
A flashy, state of the art, 2.0 style logo is just the beginning of this new venture. Indeed, Zobzee is poised to take the social media realm by storm in the next few weeks. read more »
1 Comment     
Avatar Went Hot: May 9, 2008 - 11:40 am
Posted By: kkrejny 157 days ago
Topic Type: News Story (Jump to http://www.fathomseo.com)
Category: Social Media
A new WordPress theme from Fathom SEO lets anybody create an "About Us" page for the social media era. read more »
1 Comment     
Avatar Went Hot: February 20, 2008 - 12:46 am
Posted By: kkrejny 237 days ago
Topic Type: News Story (Jump to http://www.fathomseo.com)
Category: SEO
Learn to ID Web weeds like pesky PDF files that no one optimized, Flash files and low-value/low traffic pages. Tear out those weeds by sculpting your site’s template links, spending quality time with Google Webmaster Tools and embracing your web ana read more »
7 Comments     
Avatar Went Hot: February 6, 2008 - 3:24 pm
Posted By: mikemurray 249 days ago
Topic Type: News Story (Jump to http://www.fathomseo.com)
Category: SEO
Maybe excessive comment tag stuffing can pay off since Google doesn't seem to notice. See how one major website gets away with it on page after page. Is it wrong? read more »
10 Comments     
Avatar Posted By: mikemurray 325 days ago
Topic Type: News Story (Jump to http://www.fathomseo.com)
Category: Paid Search
The big kid on the playground, Google keeps grabbing #1 PPC spots. Blowing its own horn could be routine as advertisers settle for #2 when search giant Google takes over #1 because its other outlets come up short. See images of Google's coupon promo read more »
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Avatar Posted By: mikemurray 381 days ago
Topic Type: News Story (Jump to http://www.fathomseo.com)
Category: SEO
Some websites are so bad from an SEO perspective that they're like dead bodies arriving in the E.R. When they fail virtually every test, jolting them back to life takes techniques AND candor with sensitivity (read: don't be too curt). Is there hope? read more »
1 Comment     
Avatar Posted By: mikemurray 396 days ago
Topic Type: News Story (Jump to http://www.fathomseo.com)
Category: SEO
Why is ROI "hard to gauge" for marketers confused by search engine optimization? A new MarketingSherpa Search Marketing Benchmark Survey has the goodies. It's not tough to measure ROI. Aren't we in the 13th year of this business? That's like more th read more »
2 Comments     
Avatar Posted By: DJLitten 430 days ago
Topic Type: News Story (Jump to http://www.fathomseo.com)
Category: SEO
Our tiny industry can earn plenty of cash from companies that try to do SEO and fall short and those just now showing some interest. Best to bite your tongue. Patience and professionalism are critical. read more »
Discuss     
Avatar Went Hot: August 8, 2007 - 8:00 am
Posted By: onreact 431 days ago
Topic Type: News Story (Jump to http://seo2.0.onreact.com)
Category: Usability
Many SEO sites or SEO company websites are overoptimized and thus look like a pile of garbage. Those 15 SEO companies from all over the world show that SEO and web site design can coexist. More than that, those sites rock! Add your own company in th read more »
18 Comments     
Avatar Went Hot: August 6, 2007 - 9:40 am
Posted By: mvandemar 433 days ago
Topic Type: News Story (Jump to http://smackdown.blogsblogsblogs.com)
Category: SEM Industry
I know I will take some heat for this one, especially as many will view this as some sort of personal attack against the SEO Community's Golden Boy. I feel, however, that since many people won't even recognize a spin job when they see one, that some read more »
50 Comments     
Avatar Posted By: DJLitten 436 days ago
Topic Type: News Story (Jump to http://www.fathomseo.com)
Category: Other Search Marketing
If you are a search marketer it may seem unthinkable. Search engines are our livelihood, we think about how to get our websites indexed, about the next big algo change. We use words like “algos” even if we don’t really know what we don’t really know read more »
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Avatar Posted By: fathomseo 437 days ago
Topic Type: News Story (Jump to http://www.fathomseo.com)
Category: Google
A video commercial explaining how Google Universal Search works, using real people as actors! read more »
12 Comments     
Avatar Posted By: everett 438 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google
A good post by Aaron Chronister over on SEJ. Some pretty basic stuff like "Make sure your title tags and descriptions are well written and have a strong call to action." with some better suggestions like building and marketing widgets. read more »
1 Comment     
Avatar Went Hot: August 1, 2007 - 6:29 pm
Posted By: chriswinfield 438 days ago
Topic Type: News Story (Jump to http://www.thegooglecache.com)
Category: Google
Does Wikipedia really deserve its rankings in Google? A brief look at how Wikipedia articles out-rank competitors with more links and more content. read more »
5 Comments     
Avatar Went Hot: August 1, 2007 - 8:55 am
Posted By: kevgibbo 438 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: SEO
SEOmoz post 10 (actually 11) essential questions which all SEO companies should be able to answer. read more »
3 Comments     
Avatar Went Hot: July 28, 2007 - 12:45 pm
Posted By: mikemurray 444 days ago
Topic Type: News Story (Jump to http://www.fathomseo.com)
Category: SEO
To win at SEO, you have to know how you can fail (or are failing and in desperate need of life support). It helps to look at yourself in the mirror and have a frank talk or take that conversation to your team. What can you do better? Covers everythi read more »
7 Comments     
Avatar Went Hot: July 24, 2007 - 9:23 am
Posted By: chriswinfield 446 days ago
Topic Type: News Story (Jump to http://news.com.com)
Category: Google
From Matt's talk on Saturday at WordCamp: "One key development that Matt shared with the audience was that underscores in URLs are now (or at least very soon to be) treated as word separators by Google." read more »
15 Comments     
Avatar Went Hot: July 23, 2007 - 6:41 am
Posted By: Lyndon 448 days ago
Topic Type: News Story (Jump to http://www.epiphanysolutions.co.uk)
Category: Google AdWords
Advertising on Google's Paid Search results - Adwords - is a minefield. There are a lot of perils and pitfalls, and one mistake could potentially cost you a lot of money. read more »
4 Comments     

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