fireboy

So you finally implemented web analytics. Now what? What metrics should you look at? What do those metrics mean? read more »
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Simply put, Siloing is architectually structuring your website to get the Search Engines to recognize your site is about your targeted keywords. You want the Search Engines to consider you as the subject matter expert. read more »
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Ann Smarty looks at four free tools for tracking the anchor text used in your backlinks, and the inbound links to your competition. read more »
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If you are active in social media marketing, you have probably come to understand that it is a whole lot more complicated than you thought it was going to be. Even as involved as I am in social media every day, I still learn new tricks and tactics d read more »
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I want to do it the right way, so am reaching out to you Matt for some advice. I could do a hoax press release about some gossipy fake story - hey include a porn star and a search industry leader (Danny smart move introducing me to your wife now I c read more »
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While I don’t expect either of our viewpoints will change, I have to say I find the disclosure that Google will now be taking steps against hoax marketing an amusing bit of hypocrisy. What we have is another in long list of double standards and sele read more »
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Reddit.com just launched their highly anticipated redesign. There are quite a few new features, including the option for hard core Reddit fans to turn the view back to the compressed link format. Check it out. read more »
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A while ago I posted a widely discussed article on indirect promotion on how to grow your site power by building links to pages linking to it. XMCP posted a great piece on how to make the most of your social media profile in terms of link juice. A f read more »
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The search giant plans to expand its travel offering, which currently seems to be confined to one-off videos and ads from tourism boards. In the future, the site will have marketer-sponsored pages where would-be vacationers can learn tons about a de read more »
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Is Google "a little evil?" A top story from Ars Technica was making the rounds through Digg and Reddit yesterday, bashing Google for being a "little evil." The charge is based on an unusual case, where Google helped Indian police nab Rahul Krishnaku read more »
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Part One of Mark Jackson's column on Web designers "doing" SEO went hot on Sphinn. Part 2 has generated even more controversy and comments. MJ is Public Enemy Number One of web designers. read more »
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Maki writes... Back in August 2007, usability guru Jakob Nielsen wrote about banner blindness and indicated that plain text, faces and cleavage (or other private body parts) were the three design elements most effective at attracting eyeballs. While read more »
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1. Getting people to vote for me on other social media
2. Verifying information before posting
3. Getting acute problems resolved
4. Interviewing people and generating content for my blog
5. Being one of the first to know a story read more »
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Shimon Sandler outlines a perfect example of how one major brand's website outage is feeling the aftershock in the Google SERPs. read more »
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Adam and Sally Audette are having a child right now.... How do I know? Adam is Twittering the entire event. The world's first Twitter baby. read more »
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Great news for the industry: bogglesmymind takes over as Associate Editor of Search Engine Watch forums. Chris Boggs will be working with Aussiewebmaster to take forums to the next level. read more »
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