gregfinn

Online Reputation Management is a term thrown around a lot today. However, it is a concept few understand in full, and even fewer employ correctly. It is a marketing concept that has its roots in both social media and search, and it is as much about read more »
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We create blogs with tons of great content and we base our content on Social Media that attracts a link or two. (Boy, isn’t that the understatement of the year!) We rely on this content to create user engagement and get people to keep coming back. B read more »
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Google will announce today the launch of SearchWiki, a major addition to its user interface that allows users to edit search results. When using SearchWiki, you can re-order, remove, or add web pages to the search results for any query. You can also read more »
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Twitter is a great marketing tool that can help you understand your audience and keep track of hot trends in your industry. read more »
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"Some of you, who had joined the Beta group to experience the new version of StumbleUpon, might have noticed the old verison, or V2, when visiting the site today.

Around 8:00 pm last night, November 19, 2008, StumbleUpon made an announcement in t read more »
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I'm not going to try to explain John's post in a couple sentences but I will say that by the time you're done reading it, the strong statement he makes with his post title doesn't seem that radical any more. read more »
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I talk about the basics of Information Environment Design, and kick of a series of video posts on the topic at Search Engine Journal. read more »
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Google has been at the top of the PPC and personalization game for the past few years. Their goal has always been to produce the best results for the end user, no matter the results to the advertiser. In late September 2008, some friends on Twitter, read more »
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Jake Matthews writes, "One of the easiest ways to raise the visibility of your site with video on YouTube is to use video “annotations”. Annotations are short textual notes that you can post in the video player and publish to your videos. And while read more »
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Just a little fun, but if you do want to give me some dough for my kit, that is cool too! read more »
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My latest Search Engine Land article:

Historically, big brands have not put much thought into SEO, as it never seemed necessary. Typically, as long they were found in Google for their brand names, they (and their C-level execs) were happy. Howeve read more »
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"However, after four months of review, including discussions of various possible changes to the agreement, it's clear that government regulators and some advertisers continue to have concerns about the agreement. Pressing ahead risked not only a pro read more »
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Unknowingly to most social media marketers, Stumbleupon is rolling out a fair number of changes that could affect user profiles, and their ’stumble power’. The beta has already rolled, and its only time before the finished release becomes available read more »
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Rand Outs a company ranking for SEO Company in Google sighting poor links and Aaron disagrees with the decision to write such a post. Who / where do you stand in this argument? read more »
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Every SEO will have to deal with this one time or another. A new client enters your door with a site that has come under the gun for violating Google's ToS. Here are some tips for a successful reinclusion request. read more »
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Adam Audette offers evidence that his father, John Audette, was the first person to use the term "search engine optimization". read more »
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Social media success is built around momentum. This driving force can come in many different formats and can be harnessed (or created) in a variety of fashions. In my experience participating in social media, the momentum behind the stories is much read more »
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Search industry blogger, Lisa Barone, joins the We Build Pages team as Senior Writer. She'll be responsible for writing, setting the direction and tone for content creation, and will serve as a brand evangelist. read more »
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Whether Google intends it not, a lot of newbies think you can just type in some phrases and AdWords will figure it all out for you.


I [Brian Carter] love Google and they do a great job of getting people to try AdWords. But part of that is makin read more »
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Straight talk from Loren Feldman of 1938 on why personal branding is a made up term and a complete waste of your time. read more »
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Sometime in May, Yahoo has acquired a web service company called IndexTools. Now, several months after Yahoo is making use of their acquisition with a new service Web Analytics for Business websites. This service helps to create a feedback mechanism read more »
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The central focus of many SEO efforts is reaching the right people with the right information at the right time. Third-party search engine marketing firms, many of whom work tirelessly helping clients consume information in the highly dynamic world read more »
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Over the last few years we have seen a real explosion of social media sites and services, influencing the way we network, read, and search the web.

With sites like Reddit, Facebook, Twitter, StumbleUpon, and Delicious, social media is here and it read more »
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Dave Snyder write "Lately the search engine results pages in Google have been alive with the sounds of Microblogging platforms.

I have come across quite a few long tail, non-competitive search queries as of late that have actual individual uttera read more »
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I have been pretty obsessed with the topic of Information Environments as of late.

From their structure, to the way that we let them interact with the search engine bots, a full understanding of our Information Environments is the basis of a stro read more »
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