gsicotte

At long last, Google owns DoubleClick. In doing so, the company has done something else that many people would have never believed possible. Become an SEO. That's right -- Google's in the SEO business now, selling services through DoubleClick's Perf read more »
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I am a pretty active Twitter user and chances are many of you are as well. And do you know what the most annoying part of Twitter is? No, it’s not certain people spamming the hell out of my front page with her their UFC rants. It’s the tweets that a read more »
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When you type a keyword into the search box and click search, you are essentially searching the site via a site command using Google's search engine. For example, I typed in mortgage rate into the search box within my NY Times search and Google retu read more »
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Kim Krause Berg writes, "I caved. I knew I would, once I read Jennifer Laycock’s series, From Twits to Tweeple, Why I Embraced Twitter and You Should Too. Anything that sidetracks me from work is a threat in my book. However, Twitter isn’t so bad. read more »
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Not satisfied with fooling Adwords advertisers via expanded broad matching and "free campaign optimization," Google has invented a new way to empty your wallet. read more »
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Fantastic review of common canonical URL issues, URL security issues (can someone steal your database?) and how to fix them. read more »
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It was funny. If you desire any sort of stardom, you must read this guide. Includes: Spy Satellites, Polyphasic Sleeping, Cloning, Time Machines, and Teleporting. read more »
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For many people, a manifesto is something to think about. For some people it defines a way of life. For a very few people it may become an object to be feared, disputed, and opposed. Like art, a good manifesto evokes some sort of reaction in people. read more »
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Having worked exclusively with small businesses for the first nine years of my online marketing career, and with several small business owners in my family, I have a lot of appreciation for the hard work it takes to succeed. The fact that I've worke read more »
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"Social media is hot. Everyone wants to be on Digg's home page. Link baiting, especially using things like numbered lists, imperative rules or controversial hooks is the SEM strategy du jour. There's just one—major—problem with spending so much time read more »
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Stoney deGeyter tells us some personal tips for creating sitemaps that target both visitors and spiders, read more »
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Graywolf takes a look at the useful data and common mistakes you should be thinking about when link building. read more »
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A search engine on an organization’s website or intranet is often built to support an overly narrow model of user behavior, which goes something like this:

* User types in a search
* Search engine gives back matching results
* User read more »
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Previously, Google would display three local search results in the OneBox area, with at star rating and a review snippet. Now Google returns 10 local results listed A-J. read more »
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Two excellent ideas from Jon Miller about how to improve landing page conversion rates. read more »
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Favorite parts are real world examples of how Twitter has been (and can be) used to actually meet people in offline situations. read more »
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A pretty good list from Lee..... I do love my analytics toys :0)

Snip - Regardless of the purpose, I’ve assembled a list below of the various tools we use, or have tested to report onsite blog metrics. Pick the service or tool you like the most f read more »
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There’s been a great deal of articles on how Twitter can be used for marketing purposes and I think most of them can be condensed to the simple aim of tracking and directing attention. Twitter allows you to monitor how influencers think or feel, you read more »
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Stoney deGeyter says... I think one of the most significant problems small businesses have when it comes to growth is that they maintain a small business mindset. Now if you're one of those that likes being "mom and pop" then this article isn't for read more »
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Inspired by legendary basketball coach John Wooden, the SEO Success Pyramid is a guide to SEO success for everyone who's new to SEO and online marketing. Includes a free download of a printable graphic. I'd love any feedback! read more »
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Greg does a nice job, as usual, of boiling the future of local search down to some interesting data points. My one complaint - nothing about SEO! read more »
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Post Toaster allows you to submit your content to up to 60+ bookmarking sites. It also provides an option to select only sites that are missing the nofollow attribute. Lastly, you can enter up to 4 different titles and 4 different descriptions and P read more »
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Michael Gray's list of Firefox extensions. read more »
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Shimon Sandler describes what elements go into creating a PPC Search Strategy document that can be woven into your overarching digital marketing plan. read more »
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Search Marketing Expo

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SMX China (Nanjing) - Sept. 23-24
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