heathercozad

Small business owners are often curious, and sometimes desperate, to understand why their web sites are doing well -- or doing poorly -- when it comes to search engine visibility. Online forums and message boards are filled with questions like "Why read more »
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A new report from Universal McCann, one of the world’s largest media service firms, looks at how Internet based commentary is an increasingly powerful force.

Blogs, Twitter, FriendFeed, Fecebook, and other forms of social media are not only shapi read more »
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It's just a great list. I can't go, but it is a really great read as to why you should attend this event. read more »
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Dave Snyder writes "So I was doing some research yesterday, and was noticing a drastic difference in the quality of the Live search results.

I decided to do comparative analysis, and was stunned to begin finding that Live’s results were actually read more »
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David Naylor does the Calcanis dance, saying "I Quit!", but of course he then mentions he'll be back later. His frustration with whatever Google glitch / penalty / error / ban is affecting his blog's indexing has prompted him to throw in the towel. read more »
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Jane Copland writes "I don't need to spend much time explaining what meme marketing is. A meme is born, defined in its traditional sense here, and someone (not necessarily its inventor) uses its popularity to push a commercial interest. Memes are ho read more »
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An outstanding professional and positive message from Michael Gray. Honestly, my hat is off to him for this post. I spoke against him, publicly on sphinn, but now, I'd like to publicly praise Michael Gray. Good job!!! read more »
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Turned down on a link request? Loren Baker: "...even though they may have said no, there are still ways to bring value from these connections which will help with your website marketing." read more »
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We keep saying mobile is around the corner, but are our sites really ready for it? Learn how to get ready with these 8 great mobile friendly tips. read more »
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At a large organization, setting and managing expectations can be crucial to your growth as a marketer. Along those same lines, having some basic understanding of managing projects can also make or break your campaigns and the overall success of it. read more »
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Lee Odden writes, "With search engine optimization a challenge for most company marketers to stay current with, how exactly are businesses supposed to confidently hire a SEO consultant? Google has an opinion on this if you haven’t noticed." read more »
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Quick run down of the three types of "super affiliates" as we see them and the one thing they all share - a work ethic that would make James Brown blush. read more »
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There is absolutely nothing wrong with earning a link from a blog post you decide to comment on. In fact, if you comment often on blogs, it is a good way to increase the amount of inbound links pointing to your site's pages. However, there is a "rig read more »
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Ann Smarty writes, "As a sitewide element, footers used to be a widely used way to both interlink your own pages and add external sitewide links. It was then so much used and abused that it turned into a some kind of "red flag" for search engines (e read more »
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Yesterday QualityGal gave a few thoughts on the recent comments about Michael Gray’s take on Guy Kawasaki accepting a camera for the review…and how they feel Google should treat this (the ole paid link debate stuff). read more »
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Aaron Wall writes, "The number of internet marketing tools launched over the past couple years has been staggering. Many of them are both free and highly valuable. This article aims to highlight the best search engine marketing tools." read more »
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Mike Blumenthal got up early to report about the newly posted Quality Guidelines for the Google Maps / Local Business Center and the option to apply for re-inclusion. read more »
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Analysis of the Supermarkets' online marketing efforts. read more »
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David Mihm writes, "I wish people would stop thinking that I somehow ‘have it in’ for the Yellow Pages. Certain Sphinn commenters and a few responses to previous posts I’ve written on this blog seem to imply that I am starting from a “gut reaction” read more »
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Confused about when and how to link? Our panel of SEO gurus dishes the straight dirt on the best practices for inbound linking.

Seth Besmertnik, CEO, Conductor
Rand Fishkin, CEO, SEOMoz
Todd D. Malicoat, founder, Stuntdubl.com
Eric Ward, pr read more »
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Here's a simple trick to view nofollow links in Google Chrome. Just drag and drop the following button to your bookmark bar and hit it whenever you want to see links with the rel=nofollow HTML microformat: read more »
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When it comes to web marketing ROI email marketing, to a subscribed list, is the daddy. A quality email list partnered with a targeted, well written email can out perform SEO, PPC and just about any other marketing activity every time. read more »
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Ann Smarty writes, "Both with on-page SEO diagnostics and SEO copywriting, we often need to perform various types of text analysis. Here is the collection of tools that should come in handy." read more »
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I posted the browser stats from Google Analytics of SELand, SERoundtable and my personal blog, CartoonBarry.com at Search Engine Land. Chrome looked pretty impressive.

I encourage you to share your stats as well. So go to Google Analytics, cha read more »
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People far smarter than I have talked about the web becoming an operating system, and search being at the center of how we access the cloud. What better way for Google to position themselves as the C prompt than to turn the address bar into a search read more »
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