hotwheel

~40 photo examples of how ICanHasCheezburger and ecommerce are related - including photos and links to additional articles on each topic. Hilarious. read more »
3 Comments     
"One of the frustrations of doing SEO for large websites is the fact that Google makes it very difficult to see more than a small part of the search index. Even in Webmaster Tools, Google's index search is built on the same mechanics as its web sear read more »
6 Comments     
[...]Go as far to the back of the index as you possibly can, because that’s where the good bad stuff usually hides. You’re looking out for malformed urls, query strings (like ?=sessionid or ?first_page etc) [...]

Rich goes on to provide a case st read more »
3 Comments     
Humorous but really insightful post on how to track offline conversions using various methods like store finders, phone numbers, coupons, etc. read more »
1 Comment     
You are likely getting hosed by one of the 25 PPC survival tips in this exhaustive 'gotcha' list. read more »
Discuss     
Web Analytics Optimization is important too! Web Analytics are very valuable but it’s so easy for them to become useless if your not tracking what you want. Maybe your a small company and you get all excited that you have 100 visits in a day, but r read more »
10 Comments     
I don't know about you, but there is nothing better than a great write up and a music video to make the start of the day ROCK! Thanks Tamar ;0) read more »
8 Comments     
I’ve heard most PPC experts recommend you test headlines first, because they are most visible and are believed to influence click through rate more than body copy (because people have a tendency not to read things if they don’t have to). But I’m goi read more »
2 Comments     
Now that is an impressive round-up of opinion! read more »
5 Comments     
Google sent a notice to Analytics users this morning that a data processing error from April 30th to May 5th has occurred. They're working on reprocessing the data which should be ready in a few days, but some data cannot be recovered. read more »
2 Comments     
With PPC, unless you’ve tapped into niche long-tail keywords your search ads compete with 20 other links per search result page (organic and paid ads) - or even more if you count Google Maps or Google Shopping results. read more »
Discuss     
Accusations and evidence from big and small advertisers of some of the worst PPC violations. Don't get caught making these mistakes! read more »
Discuss     
Your avatar is the first thing that catches attention, make sure not to lose out on that. read more »
10 Comments     
From the Get Elastic Ecommerce Blog, here are some social media profile avatars that many of you will remember... hell, most are probably owned by people on Sphinn. read more »
11 Comments     
A case study on how you can optimize color-specific product pages, even when on-page content is 100% duplicate. Because product-color searches are long tail and convert higher, this can be a profitable strategy. read more »
2 Comments     
Online Marketing Blog manages a list of over 500 search marketing blogs called the BIGLIST, but it’s not ordered other than alphabetically. A year ago I took a sample of SEO and SEM blogs that were publishing Feedburner counts and posted a list rank read more »
2 Comments     
Earlier this morning a colleague of mine was conducting a search and called me over to show me something interesting. Immediately below each of the sponsored search results (AdWords) were three separate variable names and values. The numbers that ha read more »
9 Comments     
Google appears to be testing new displays of paid search ads with URLs above ad copy rather than below in certain regions. See screenshots. read more »
2 Comments     
How you can use Google Analytics to identify your most valuable keyword referrals, and how you can re-optimize your posts to raise your rank and drive more traffic for these keywords. read more »
4 Comments     
Ann Smarty shows the SEJ readers How to Organize Your Keyword Modifiers to Create Long Tail Strategy. read more »
9 Comments     
Search Engine Land - Brian Ussery has discovered a revised copy of the Google Quality Raters Guidelines, which he archived on his own site.

The documents are used by Google Quality Raters to aid them in classifying queries, measuring relevancy an read more »
12 Comments     
Great list of Dos and Don'ts from Khalid.

Tips for before and after starting, tips for topics and promotions, tips for comments and linking, and tips for format and design. read more »
5 Comments     
My name is Loren Baker and I’m a link builder. I admit it, I’m a link building SEO and I’ve been building links for clients for 10 years. I’m also the owner and editor of Search Engine Journal and I’ve decided to be a bit more transparent about my l read more »
9 Comments     
Whether you're selling clothing, car parts, luggage, or even cameras, your approach to link development matters most. Let's face it: most e-commerce sites primarily consist of a shopping cart on steroids. read more »
2 Comments     
A WebmasterWorld thread tipped both Search Engine Watch and Search Engine Roundtable (that's me) off on the fact that Google has added an additional quality score factor to the AdWords ranking algorithm. read more »
10 Comments     
Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008