incrediblehelp

In the realm of web statistics, there are three numbers that are great to use if you want to tell lies. They are:

- RSS subscriber numbers
- Facebook app install numbers
- Follower numbers on Twitter, Friendfeed, Tumblr, or some other social me read more »
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Two months ago, Google held a series of secret focus groups with employees who have children in Google’s day care facilities. The purpose was to gauge their reaction to the company’s plan to raise the amount it charged for in-house day care by 75 pe read more »
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Just look at this guy's Wikipedia page. "Please do not add inappropriate external links to Wikipedia, as you did to Search engine optimization. Wikipedia is not a collection of links, nor should it be used for advertising or promotion. Inappropriate read more »
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A term commonly used to measure visitor engagement is the bounce rate, which is the percentage of initial visitors who leaves your site after arriving at the entry page. These are visitors who ‘bounce away’ after arriving without viewing other pages read more »
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Great article about traditional agencies and their lack of understanding and respect for SEO and SEM. read more »
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Really, who still screws up their robots.txt file? Search marketers and others have been banging this drum so long, you’d think it doesn’t need to be said anymore. Well, well, well … have a look at what I found last week on Yahoo Answers. read more »
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Shana puts out an awesome post talking us through her avatar changes. read more »
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Search Engine Land - So what am I trying to accomplish with this article? Honestly, I would really like the search industry to re-evaluate what they consider to be advanced SEO skills. I do not believe that advanced SEO skills are necessarily "black read more »
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Mack Collier writes, "More businesses than ever are exploring the possibility of using social media tools and sites to help grow their business. But many of these efforts aren't very effective, and I think that is due to many businesses simply misu read more »
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Great Article by Kevin Gold of SearchMarketingStandard.com on "The Secrets to Social Marketing Success." Kevin Gold is Director of Internet Marketing at iNET Interactive (www.inetinteractive.com), a social media company operating prominent online co read more »
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Last week, Tiger Woods staged a tremendous victory in 5 rounds at the US Open. Because of his knee, Tiger had his back to the wall a few times, but delivered in clutch fashion every time he needed to. This got me thinking about how Tiger would man read more »
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Google Trends now tracks and shows data on individual web sites, and can compare groups of web sites together. read more »
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A great article here from Michael Gray (GrayWolf) on the borderline hypocrisy that Google practices when dealing with paid linking and search. Worth a read as it contains some solid examples as well. read more »
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Marty Weintraub writes, "SEM industry writers, conference organizers and attendees are passionately defending, disparaging and debating ethics surrounding so-called “gray/black hat tactics” presented @ SMX Advanced Seattle. I was surprised to find s read more »
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And would you agree that Onsite Search Engine Optimization will soon be History? Please share your thoughts! read more »
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This is a pretty funny image of Matt Cutts. I think the first diagram is actually funnier. Pick one ball and follow it for a while.

**Note: This is a humorous post and does not contain any real SEO value other than giving Matt Cutts a hard t read more »
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Coming back from our SMX Advanced conference last week, I found myself doing some soul searching. How was it that some people could wonder if advanced SEO means spamming search engines? And have I been contributing to this confusion? For the record read more »
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Hallie Janssen gives a nice summary of one of the sessions that I would have liked to attend at SMX, but couldn't because it was scheduled at the same time as the "Analytics every SEO needs to know". Looks to me like it was pretty good, and the lin read more »
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Every internet marketing decision you delay wastes money.

The successes, earning a modest 2:1 ROI, earned you $10,000. You broke even. Get a more reasonable 3:1 ROI and you earned $15,000 with a $10,000 investment. read more »
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Almost two years passed since I quit my job inside a multinational company to work from home on the Internet. For me it was pretty a straight forward move. One year inside a corporation was enough to clarify what I wanted to do professionally, and w read more »
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Jaan has a poll and I want ya'll to get over and vote for your fav Web Gypsy - I shall send gifts and much Plurk Karma your way.... bwaaa ha ha ha ha.... (oh it is too early for this...) read more »
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Karon Thackston shares the story of a client who begged for content rewrites when their rankings slipped and then makes a good case for why the client needed to leave the content alone. read more »
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Maki - While you might not own a large online newspaper, the points listed in this article can be applied to your blog or online magazine. Apart from having strong information sources, it’s important to organize content in a way which provokes great read more »
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Shana's getting help from guest bloggers and this is James Duthie's contribution - a great lesson on the principle of building good karma through social media and the benefits it can bring both to the submitter and the submittee. read more »
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I have no qualms about “tricking” Google.

Rewind time to when search engines were a fresh idea, and many people thought they themselves were unethical. Search engines are not invited to sites. They copy/cache content, and do whatever they can to read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008