isgblog

Avatar Went Hot: November 26, 2007 - 3:54 am
Posted By: Wiep 375 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: SEM Industry
Use these five questions during a phone screening to spot those few good ones in the big bowl of candidates and to save you from wasting your time. read more »
4 Comments     
Avatar Posted By: billslawski 401 days ago
Topic Type: News Story (Jump to http://blog.merjis.com)
Category: Google AdWords
The Merjis Internet Marketing Blog explores the spread of "wildly inaccurate information" from Google and other commentors on geotargeting, and some of the experiments they've conducted involving those myths. read more »
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Avatar Went Hot: October 26, 2007 - 2:22 pm
Posted By: lorenbaker 405 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google AdWords
Eric Lander has put together a nice video of Google serving irrelevant advertising in AdWords which may be putting advertisers at risk by costing them money and decreasing their quality score. read more »
2 Comments     
Avatar Posted By: TheMadHat 406 days ago
Topic Type: News Story (Jump to http://www.wolf-howl.com)
Category: Google AdWords
From Graywolf himself: "Why don’t you just come out and say listen we’re going to charge you whatever we want to, and there’s nothing you can do except pay it. At least I’d respect you for not lying to me."

A keyword with no competition doesn't n read more »
2 Comments     
Avatar Posted By: Wiep 415 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Google AdWords
The nice folks from Google were in for a visit a week or so ago. One of the topics on the day's agenda was Ad Quality and they also presented some new angles and dispelled a few myths. read more »
5 Comments     
Avatar Went Hot: October 16, 2007 - 7:05 am
Posted By: storyspinner 417 days ago
Topic Type: News Story (Jump to http://www.semclubhouse.com)
Category: Google AdWords
There has been a lot of discussion on Google’s recent changes to the way that they handle expanded broad match (at WebMasterWorld ), High Rankings Forum and other places).

We have come across a different issue that relates to the investigation o read more »
18 Comments     
Avatar Went Hot: October 12, 2007 - 1:43 am
Posted By: billslawski 420 days ago
Topic Type: News Story (Jump to http://www.semclubhouse.com)
Category: Google AdWords
"Around August 20, 2007 many clients’ Google AdWords accounts saw their cost/conversion skyrocket — in one particular case we saw it was over 100% increase. It was caused by a corrupted “Expanded Broad Match” algorithm."

Why does Google refuse to read more »
9 Comments     
Avatar Posted By: isgblog 434 days ago
Topic Type: News Story (Jump to http://beyondthepaid.blogspot.com)
Category: Google AdWords
Agreed: AdWords should default to classic broad match and offer expanded broad match as on option. read more »
1 Comment     
Avatar Went Hot: September 14, 2007 - 8:58 am
Posted By: lorenbaker 447 days ago
Topic Type: News Story (Jump to http://www.billhartzer.com)
Category: Paid Search
Here's one of the most common PPC mistakes : actually bidding for the term 'keyword'! This oversight is costing companies lots of money. Make sure you're not making this mistake yourself. (Screenshots available) read more »
9 Comments     
Avatar Posted By: isgblog 475 days ago
Topic Type: News Story (Jump to http://www.internetstrategy.us)
Category: Google AdWords
5 tips to improve your quality score, decrease your CPC, and increase your ROI. read more »
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