itravin

Just when you thought your PPC campaign's weren't getting the ROI they deserve...... read more »
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Google can now index the audio contained in video files. The technology called, "GAudi" access a video, converts the audio into text, and determines rankings based on the content. read more »
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Dave Snyder writes "So I was doing some research yesterday, and was noticing a drastic difference in the quality of the Live search results.

I decided to do comparative analysis, and was stunned to begin finding that Live’s results were actually read more »
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Great guest post by Skellie over at Problogger. What is the real value? read more »
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Peter Da Vanzo writes, "Do your tags scream "Click Me"? Following on from my post yesterday, How To Craft Kick-Ass Title Tags & Headlines, lets look at meta tags as an advertisement, and why you need to think carefully about your offer, and the offe read more »
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Are you working on an online reputation management project for some brand and weekly progress needs to be sent to your client by your team?

Google Docs Spreadsheets does the job easy for you, combined with Google’s famed search engine and Yahoo read more »
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At a large organization, setting and managing expectations can be crucial to your growth as a marketer. Along those same lines, having some basic understanding of managing projects can also make or break your campaigns and the overall success of it. read more »
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Huge guide (30+ pages) to finding keyword list expansion opportunities and weeding out the negative keywords. The first half is mostly for beginners but the filters, settings and automation sections lean toward the intermediate ppc manager. read more »
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Where I give Shel Silverstein's "The Giving Tree" a modern spin. read more »
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Interesting post regarding the Business Listing Quality Guidelines. Too much spam in the Google Maps system??? read more »
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This step will require programming knowledge and custom programming in order to extract the correct variables and build an array for instances where there may be multiple products. The array will then dynamically add all the products and build the read more »
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Ann Smarty writes, "As a sitewide element, footers used to be a widely used way to both interlink your own pages and add external sitewide links. It was then so much used and abused that it turned into a some kind of "red flag" for search engines (e read more »
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The emergence of social media has been a game-changer for newspapers and magazines. On the one hand, they have seen their print numbers continue to drop as more and more people turn to the internet to get their news and information. On the other han read more »
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Dave Naylor: Are we starting to see Google turn the screw of “we don’t like you” on blogs? For many months rumours had been flying around that Google was going to purge a lot of blogs, at the beginning of last week I noticed that some of my pages we read more »
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If you have been involved with online marketing, web publishing or blogging for a while, I am sure that you have come across the terms linkbait, socialbait and viral content at least once. Despite the widespread in their usage, however, we still do read more »
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So while at it and during the remaining of the last 30 days nothing much happened, besides, yes, besides that I got in a way “popular” on Digg (where I was buried before reaching the frontpage) and 3 other social sites where you’d rather not expect read more »
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Social Bookmarking is a method to store, organize, search and manage bookmarks of web pages online by the users who want to remember/share it for further use.

There are many bookmarking widgets available that publishers use to make the process o read more »
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You’re No One If You’re Not On Twitter
140 characters is all you need to say. read more »
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It's time webmasters decide what links to appear on sitelinks or just be satisfied with the existing wrong ones.Google shows more sitelinks, and there are more inaccuracies seen in them than anytime. read more »
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Excerpts From the Blog Post- An interesting article from The Times Online highlights the rise in the number of firms using reputable search engine optimisation companies to drive ‘Natural Search’ traffic to websites.

“Big firms are looking more a read more »
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The Conference Authority Impact (CAI) is a fairly interesting phenomena which appears to increase your Technorati authority just for attendance, more or less.

So here is what I’ve noticed: spatially relevant’s “authority” went from minimal to hor read more »
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Tomorrow May 10th, 2008, the first European WordCamp ever to be organized will take place in Milan, Italy. This one-of-a-kind initiative will be hosting one of the most important names behind the highly reliable blogging platform existent today, Mat read more »
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If only people would learn from this. Tad gives real examples of why your content won't make it on social media sites; worth your time to read. read more »
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"Live Search just blogged their guiding principles. This is pretty important if you believe that the Microsoft vs. Google fight will only get bigger." - From the post

Comparing the guiding principles of the two search engine majors' search exper read more »
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Every time we do social media strategic reviews for clients we can't help but note the growing influence of YouTube on a company's reputation. So, ahead of our Social Media Influence conference we decided to compile our own YouTube Corporate Top 10 read more »
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