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Ann Smarty writes, "Keyword position should not be the ultimate goal of SEO campaign and hence it shouldn’t be an SEO process success metric. That’s the point I’d like to further discuss here. I’ve outlined the pros and cons of most popular SEO meas read more »
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Pointing out the difference between platforms and communities is essential when dealing with social media newbies. read more »
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Backlinks from authority sites not only mean better search engine placement, but super-high quality traffic. But how do you get published on authority sites? read more »
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You've probably seen plenty of SEO companies that neglect their own websites; however, a company's web presence is their online calling card and a shoddy website is definitely not the way to build trust. read more »
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If you really want to become a well-known and/or respected writer online, you will need to have original thoughts read more »
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In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today's in-depth look, The Ultimate Guide to Sea read more »
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Once in a while major brands get SEO right when dealing with Flash, Ajax and JavaScript. Reasons why major brands don’t think they need to care about their SEO is probably due to market share and mind share of their brand. Take American Express for read more »
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A recent study revealed that ONLY 15% of Fortune 500 companies communicate with consumers via blogs. This number was lower than I expected, at least as far as Fortune 500 companies go. It is not surprising to me however with regards to businesses in read more »
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A great little post about the components of blog posts, and tips for creating each of these components.

Nicely done! read more »
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Melanie tackles the present issue that faces SEO. Shes not the first to adress it, and possibly on the last. However she looks into aspects that are worth noting.

Note - this is on wolf-howl (Michael Gray's blog)and Mel is the first guest blogge read more »
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There are a few different ways that misinformation occurs. The problem is that the internet amplifies each of these errors to dangerous proportions. read more »
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This is a guest post by Brandy Eddings. She is one of the brightest young minds in paid search and SEM. The is the owner of New Edge Media, an SEM company based in Texas. She is also speaking at Scary SEO in October. read more »
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There’s a lot that goes into a successful social media campaign, much more than just creating great content or asking some friends for votes. Here’s a look at 10 different factors that will influence your success read more »
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What do SEO and Internet Marketing have to do with the Medici Effect? Much more than you may think - some of the most talented SEOs and search marketers draw upon their wide variety of experience in different backgrounds in order to create unique w read more »
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When talking about usability, most people will refer to "simple things" like making sure your phone number is in the top right corner of your Web pages so the visitor can easily convert for you.

Stuff like that is important (the point of driving read more »
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If you are an experienced link builder, you might be tempted to read something other than today's column, which on first glance may appear a bit to rudimentary for your skills. If you do stick around, and I hope you do, I'll share with you what I co read more »
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"Social media and SEO are now inextricably linked. You couldn't separate 'em if you tried." - Ian Lurie. read more »
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Donna Fontenot writes, "I’m done. I’ve had all I can take of the vicious, nasty, cr@p that has been going on in our little industry. Sure, SEOs have disagreed with one another from day one, usually on forums. That’s nothing new. Sometimes it got nas read more »
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What do Coco Chanel and American Gangster have in common when it comes to SEO and web design? More than you might think. read more »
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Knowing that the search marketing industry is currently talent constrained, I wanted to take a look at where the search marketing talent was located. To get a feel for this I chose to use SEMPO's member roster as a baseline to assess where search m read more »
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The biggest list of SEO tools. Ever. read more »
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Sadly even in 2008 most SEOs fail at writing, even SEO copywriting. Reading most SEO sites is still awful although the dark ages of too obvious keyword stuffing seem to be gone. So as even I, as a SEO, barely can stand it, imagine your average John read more »
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Social media marketing is one of the fastest changing forms of marketing online. Every time a new site, service, or community is launched, there comes both new opportunity for marketing and the possibility that the site you just spent months partici read more »
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The search engine optimization and online marketing industries have a lot of jargon - some of which actually has meaning, some of which is mostly buzzwords thrown around by “glass-jawed” SEOs so people think they know what they are talking about. So read more »
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Digg, Reddit and all the other so-called “social media” sites can be a great way to get your message out to millions of people, but with so many voices out there screaming for attention it’s hard to be heard sometimes–even if that 400,000-word poem read more »
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