jimdavis

Brian Wallace writes "Today, I gave a social media presentation for the American Marketing Association, Louisville’s monthly seminar. There was a great backdrop at the University Club, part of the University of Louisville where attendance was in upw read more »
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Social media expansion is important because this provides foundations for broader / faster mindshare, along with supporting your search engine marketing objectives. You *can* convert traffic if you target appropriately (research needed), and do not read more »
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Yahoo search just doesn't understand user experience - no wonder it lags behind Google. read more »
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In a move that would only shock SEOs working in 1998, a US court has deemed Meta keywords as “immaterial” as it relates to their effect on search rankings. The decision was reached during the Standard Process, Inc. v. Banks case. read more »
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Matt once again hits a home run with this post detailing a conversation he had with a local dry cleaner, and how people should look at the opportunities available to them to create great viral/social post ideas.

Look at some the ideas that resul read more »
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SEL - Although Standard Process won part of the case, the judge ruled that since the keyword META tags do not influence search results, having trademarked terms in them are immaterial. read more »
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A happy client is a pleasure to have, but an ecstatic one is even better. When you go above-and-beyond to wow your clients, they can become a wellspring of repeat business. They’ll refer new customers to you, and publicly reinforce your reputation read more »
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Adam Sussman (Shandyking) has officially joined the BOTW team. Adam is a great SEO and awesome guy. I can't think of a better fit for the BOTW crew and really looking forward to the new things coming. read more »
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My company always discusses blogging with perspective clients. The fit is not always perfect and not every company should be blogging. Here are my rules for recommending blogging to a client and one perfect example of a client that absolutely shou read more »
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Another great post by Patrick that looks at factors involved in the decision to either sell blog posts, of keep them at home.

Good read! read more »
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Lee Odden's Web 2.0 Expo coverage discusses "the importance of not jumping into social technologies and applications just because the competition does, but to have specific objectives and measurement with defensible results." read more »
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Google now indexes some aspects of flash content but not everything. This article describes exactly what Google tells us it can index and its limits. Before spending thousands of your or your client's funds on a full flash site, here is a checklist read more »
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Given we just launched HatedOrLoved.com an online Social Network Community that will be coming out of Beta 1.0 into Beta 2.0 this weekend, it may seem odd that I am about to extol the virtues of what is in essence a competitors site. Yet that doesn’ read more »
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On April 6th 2008, a gathering of 4000 people participated in the Cedar Fest street party. This was organized through a page that was created on the social networking site Facebook that promoted the event.

What could be a more perfect example of read more »
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Recently in the post I did called an “Open Letter to Google” a lot of debating went on. One thing to come out of this is that many SEOs consider the link based algorithms used by Google and other Search Engines to be so flawed that they should be do read more »
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Now this is an issue the SEO community has to deal with not hiding behind "white hat or black hat anything goes as long it works" slogans. Either we ostracize people doing that and make people aware that it's not SEO or soon people will spit on us i read more »
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The SEO community gets a lot of blame for Google's problems. Here are a list of solid reasons Google is better because of professional SEOs and how even the true spammers should get some of the praise for making Google what it is today. read more »
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Interesting study with some good statistics that support the SEO/SEM industry. read more »
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Yahoo! officially presented today its new Advertising Management Platform, precisely dubbed AMP!, a new online technology that - according to the Sunnyvale-based company - is going to overturn the way of thinking creating and managing online adverti read more »
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TypePad is a great platform for those who want a premium blog host without the hassle of installing updates, fixing bugs, etc. read more »
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Most people would tell you Google is not in anyway scared of Social Media, that they are capitalizing on it and buying some of the most successful examples. If we look both a decade into the past and into the future as well though a different image read more »
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Creating LinkedIn groups is much different than Facebook. Some things about the process that really need some work. read more »
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Outstanding post discusses how to make more money - without using Adsense...check it out! read more »
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At the Search Engine Strategies conference in New York two weeks ago, Yahoo and Click Forensics made an important announcement. The move sends a definite message to advertisers and to its much larger rival. read more »
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In the effort to capture the mighty click, advertisers are creating more intrusive and annoying ads which leads us to ask - is it worth it? What metrics should a savvy marketer watch and how do you measure success without first identifying a realis read more »
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