jjisles

Follow Google's Webmaster Guidelines by the book and play around with Lynx, a text based browser to simulate what GoogleBot (and presumably other spiders) are seeing. read more »
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If you work for an online marketing agency the following scenario is probably not uncommon. A client comes to you wanting to help shape the search results for their brand names.

They’re not talking about their own domain names or web properties e read more »
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Blog post contains an example of a (potentially) new video search result format I've begun noticing this morning. It may be old, and if so - apologies in advance. This is the first I've seen of these results though so i wanted to share with the com read more »
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Earlier today I reached some sort of boiling point and I started up a rant about Google and the topic of reputation management online. This blog post is targeted at Google and may feature some debatable stances. Ultimately though, I hope it's worth read more »
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I've created a 37 slide presentation that walks viewers through the process of setting up and understanding Google's Webmaster Tools. This resource was created to assist search marketers and webmasters with the basics of the program. read more »
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Earlier this morning a colleague of mine was conducting a search and called me over to show me something interesting. Immediately below each of the sponsored search results (AdWords) were three separate variable names and values. The numbers that ha read more »
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Companies lust for the high margins that successful social media efforts can generate. They infatuate themselves with backlinks, page views and opportunities to score major ad revenue. Sadly, they fail to understand just how organic the space has be read more »
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A short while ago, Chris Winfield of 10e20 called my attention to a story published by Henry Blodget on Silicon Alley Insider. In the article, Blodget covers a possible partnership between Yahoo and AOL / Time Warner, and argues that such a partners read more »
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This is a post that I've quickly come up with to help out those who often look for tips, ideas and resources to get started in the Search Engine Optimization / Marketing industry. From misconceptions to basic level best practices -- I'm hoping this read more »
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From passing link juice to providing users with online communities for sharing bookmarks, social bookmarking sites have become a necessity in web site promotion. Here, Loren Baker from Search Engine Journal provides 125 sites and discusses the impo read more »
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From the page: "Like Barry Bonds, Wikipedia comes across as one of the best and one of the cleanest players in the game. Yet when it comes to those in the inner circles — of baseball and in the search industry — both Bonds and Wikipedia represent al read more »
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Eric Lander has put together a nice video of Google serving irrelevant advertising in AdWords which may be putting advertisers at risk by costing them money and decreasing their quality score. read more »
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