johnppchero

2 Quality Score Formulas You Need to Know:
Minimum Bids and Ad Position

Fantastic article on quality score by John over at PPC Hero. read more »
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Landing pages are a crucial element of your paid search marketing campaign and we feel that your landing pages could always be better. Listening to our podcast just may help you realize some changes you could make to your own landing page. read more »
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Great first installment of what promises to be a most informative series about PPC by the guru himself, David Szetela. David covers persuasive techniques and more.... read more »
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Comments on splitting up ad-groups to improve PPC results. read more »
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Yikes! "I received an email this weekend from Yahoo saying that they were updating their Terms & Conditions for their search marketing accounts. In summary, Yahoo is going to optimize your PPC account without prior knowledge of or approval by adve read more »
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Yahoo’s Partnership with McAfee, Are You Aware?
This article is worth a read. I wasn't aware of the partnership and that you need to contact McAfee if you get blacklisted. Interesting... read more »
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With the recent changes in the way Google and Yahoo are ranking country specific TLDs, Adam has put together a fantastic post listing all the official or best domain registrars for each ccTLD. read more »
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Search Marketing Expo

Save the date for:
SMX China (Nanjing) - Sept. 23-24
SMX Stockholm - Sept. 23-24: See who's speaking or register now.
SMX East (New York City) - Oct. 6-8: See the agenda or register today and save!
SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.