jstn714

Last year, we looked at the impacts, if any, of negative SEO on websites, a discussion which arose from a Forbes article on the saboteurs of search. One year later, we're still discussing the consequences and seeing if negative SEO is still possible read more »
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I've created a 37 slide presentation that walks viewers through the process of setting up and understanding Google's Webmaster Tools. This resource was created to assist search marketers and webmasters with the basics of the program. read more »
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Investigating Sphinn proved to be a telling exercise for me. At least, I think so. This article shares some of the data I pulled and the concerns that emerged from having done that research. Hopefully worth a view for anyone caring about the long read more »
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Companies lust for the high margins that successful social media efforts can generate. They infatuate themselves with backlinks, page views and opportunities to score major ad revenue. Sadly, they fail to understand just how organic the space has be read more »
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For the first time many have witnessed, Google is now serving unverified local listings in its blended local result plus boxes. read more »
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Does using NoFollow for internal navigation and outbound linking expose your site to search engine spam teams to look deeper into your internal practices? Eric feels that nofollow with the purpose of controlling the flow of links or link juice is a read more »
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This is a post that I've quickly come up with to help out those who often look for tips, ideas and resources to get started in the Search Engine Optimization / Marketing industry. From misconceptions to basic level best practices -- I'm hoping this read more »
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From passing link juice to providing users with online communities for sharing bookmarks, social bookmarking sites have become a necessity in web site promotion. Here, Loren Baker from Search Engine Journal provides 125 sites and discusses the impo read more »
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From the page: "While it’s great to have a web site optimized and performing well in the engines, you need to build out content on a consistent basis. Managing growth without upsetting your existing SEO efforts can often be a challenge. With these c read more »
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From the page: "As Google becomes a stronger player in the world of communications, their interests and participation in mobile devices is obvious. Like many areas though, if Google is going to become a successful player, they will do so through usi read more »
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Sometimes a well written article or blog post, or a ‘giveaway’ can result in tens of thousands of visitors in a day, along with organic links from their blogs or social news sites and forums. But what happens when your link bait is too good? read more »
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Loren Baker gives some nice tips on SEO friendly domain registration : Don't block your WhoIs, just register in your DOG's name, under a Mailboxes Etc. address... and other tips. read more »
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From the page: "Like Barry Bonds, Wikipedia comes across as one of the best and one of the cleanest players in the game. Yet when it comes to those in the inner circles — of baseball and in the search industry — both Bonds and Wikipedia represent al read more »
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Loren Baker at Search Engine Journal gives an example on how you can "redeem yourself" in the eyes of Google if your site suffered a PageRank loss in "The PR Massacre of October." read more »
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After waiting for what seems like forever, Google PageRank finally appears to be updating beyond the dramatic cuts major sites received earlier in the week. I'm seeing new sites securing stronger PageRank across the board... Anyone else? read more »
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Eric Lander has put together a nice video of Google serving irrelevant advertising in AdWords which may be putting advertisers at risk by costing them money and decreasing their quality score. read more »
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Strong post here from Derek on link building, and well worth a read for those looking to gain a better understanding of evaluating link opportunities in the ever changing marketplace. read more »
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This is a great blog post from a new source I haven't seen on Sphinn before. In short, it covers the challenges that B2B SEM providers face in the industry, including client education, sales presentations and the overall lack of funding focused on read more »
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Being a popular topic at SMX Social Media last week, Eric Lander takes a dive into link bait.

Here, Lander provides us with three solid steps to creating link bait. It's a great primer for those just getting involved with link building and baiti read more »
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Loren Baker discusses the importance of blog reviews and their direct correlation to search engine optimization efforts. This complete article features 12 tips to help make the most of your blog review efforts. read more »
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My recap of the latest SMX session which included a great comment from Neil Patel on the fact that "I love Digg as much as other guys my age love porn".

Stellar presentations today... read more »
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On every blog, discussion board and conference agenda there is a similar topic… Paid Links. Now, most of what I have written here on Search Engine Journal was done to provide support, to give advice or to serve as a guide. Today though I’m feeling f read more »
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As a very important part of the search marketing mix, Link Building is both a cornerstone of SEO and a more than even dynamic and changing field with a very high demand, and small amount of seasoned professionals. read more »
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As the search industry grows, more niche service organizations appear. These companies usually boast a tagline touting the fact that they “specialize in the search engine optimization of (insert industry here)”… Some companies even go so far as to p read more »
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Next Monday night I’ll be making the drive from Rhode Island to New York City to attend my first SMX event. This SMX event is called SMX Social Media, and it marks the third event in the SMX series that was launched earlier this year by Danny Sulliv read more »
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Search Marketing Expo

Save the date for:
SMX China (Nanjing) - Sept. 23-24
SMX Stockholm - Sept. 23-24: See who's speaking or register now.
SMX East (New York City) - Oct. 6-8: See the agenda or register today and save!
SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.