justfred

Don't let the title put you off - this is an outstanding article on the difficulties associated with doing SEO consultancy for small businesses. read more »
38 Comments     
Orange have a new marketing campaign asking people to search for "I am" except they're nowhere to be found in the organic listings for the campaign and the PPC ads do not stand out. It's such a massively flawed marketing idea it's hard to believe th read more »
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This list is by no means exhaustive and there are hundreds of other factors that advanced SEO practioners will point to as having an effect on search engine placements. What you see here are simply the primary factors that should be taken into acco read more »
8 Comments     
The implications of the additional search data that Google is providing are far reaching, but I think people are too busy looking up keyword data to have realized. Fortunately for me I commute to and from work on a train which means I've got plenty read more »
10 Comments     
Google's search string parameters. read more »
4 Comments     
~40 photo examples of how ICanHasCheezburger and ecommerce are related - including photos and links to additional articles on each topic. Hilarious. read more »
3 Comments     
View case study. Brian Carter shows how to use Google AdWords to prioritize local search marketing efforts. Article covers four ways to get a good number of geotargeted clicks from local AdWords campaigns:

1. Geotargeting at the Campaign Level
2 read more »
2 Comments     
No company should have this much information on it's customers. This is a comprehensive list on what the Big G is collecting on you... Most of this stuff you already know they are tracking, but it is amazing to see the amount of data that Google is read more »
6 Comments     
Rand Fishkin at SEOmoz offers alternate answers to questions asked during the recent webmaster chat. I, too, thought that Google utterly failed to answer at least half of the questions asked. I know they are not able to share some information, but w read more »
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I’m 50 years old. I get the whole social media gig. It’s like Woodstock on the ‘Net, where people gather together for several minutes, days, weeks, months and years to hang out, talk, share, listen to music, run around naked and slide in the mud. read more »
10 Comments     
The blogosphere was amazed earlier this year when it realised the true size of Google. Think Google is the King Kong of search? Think a million King Kongs and you’re getting close. read more »
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MysteryGuest gives us a guest post over at SEOMoz talking about Sexism and Social Media. Good conversation starter :) read more »
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Is this guy crazy!? Jason Gambert has delighted us with another literary and legal masterpiece in his misguided effort to trademark "SEO." read more »
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How to find the square root of certain gigantic numbers, such as a googol. read more »
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Rand Fishkin (SEOmoz) reflects, in an absolutely gorgeous post from the heart, on his life as an industry muse. "Travel brings with it perspective. I like to think each time I leave, I come back a little wiser, a little older, a little closer to bui read more »
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I have compiled a list of what I believe to be the top 100 domains based on estimated monthly visits. These are the companies that have found the success that most SEOs are striving for. To identify them, I downloaded lists of the most popular (US) read more »
1 Comment     
The campaigns we build and the brands we manage must become platforms for users to express themselves with, each person that touches our messages should be recreating them, “applying a bit of themselves, of their own values and perspectives.” read more »
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A marketing blunder by a Papa John's affiliate quickly spread across the blogosphere, leading to a potential PR nightmare for the entire brand. This story's got a bit of everything (but hold the anchovies): the power of bloggers to shape a story, a read more »
6 Comments     
This posts looks at the reasons for creating posts specifically to target social media audiences and it covers the approach that I currently use. read more »
1 Comment     
Is Google "a little evil?" A top story from Ars Technica was making the rounds through Digg and Reddit yesterday, bashing Google for being a "little evil." The charge is based on an unusual case, where Google helped Indian police nab Rahul Krishnaku read more »
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With tongue firmly planted in cheek, Dan Thies says "As you can clearly see by searching Google for [seo book], my site is nowhere to be found on the first page…In fact, there's some guy named Aaron (probably not even his real name) ranked #1, 2, 3 read more »
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The numbers don't lie. read more »
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The only way to succeed with Web 2.0 marketing is by focusing all your efforts to just one clear and precise goal. And this is where most social marketers “get it wrong”.

The goal of social marketing is not to generate sales directly from Squidoo read more »
3 Comments     
Matt Cutts is a Google engineer who focuses on web spam, and he's their main spokesperson when it comes to SEO and spam. According to Matt, web spam happens when website break the rules "so that their website shows up higher than it deserves to show read more »
10 Comments     
It seems like Google are applying their penalties all over the place. Instead of manually punishing sites, they came up with all these red flags that can send your site into the depths of -60 / -300 / -950 penalty/filter. The penalties are site spec read more »
3 Comments     
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