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Shimon Sandler makes a case that SEO is a better choice over PPC when it comes to the allocation of limited search marketing budgets in the long run.

What do you think? Agree - Disagree? Why?

With the tougher economic times now present, I'm se read more »
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Shimon Sandler details an outline of what to tell a customer about what SEO is to a potential client that called him recently. read more »
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Simply put, Siloing is architectually structuring your website to get the Search Engines to recognize your site is about your targeted keywords. You want the Search Engines to consider you as the subject matter expert. read more »
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Post-launch Adwords process from strategies, split testing, ad optimization to content targeted campaign optimization. read more »
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The three major search engines—Google, Yahoo and MSN - react very differently to search engine optimization techniques, according to a new study from Covario Inc. read more »
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