kaitlyn

Avatar Posted By: JstaTad 129 days ago
Topic Type: News Story (Jump to http://www.search-mojo.com)
Category: Google AdWords
Did you ever wonder how Google Adwords Expanded Broad Match really works? Relevance has very little to do with it. How do I know? They told me. All the infuriating details here. read more »
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Avatar Posted By: kaitlyn 163 days ago
Topic Type: News Story (Jump to http://www.search-mojo.com)
Category: Blogging
Avelyn Austin presents a mini case study of how a corporate blog can increase inbound links and improve SEO rankings. read more »
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Avatar Posted By: kaitlyn 183 days ago
Topic Type: News Story (Jump to http://www.search-mojo.com)
Category: Paid Search
Here are a few specific points on lead management to consider before starting a PPC program. Not only are these useful for site owners to ask themselves, but PPC managers should discuss them with clients to manage expectations and ensure that the P read more »
1 Comment     
Avatar Went Hot: May 23, 2008 - 7:14 am
Posted By: DavidWallace 183 days ago
Topic Type: News Story (Jump to http://www.bruceclay.com)
Category: Google
Lisa Barone writes, "The sensational outrage over Lyndon Antcliff's fake news story has officially reached a level that can now only be described as Utterly Ridiculous. Sparked by a comment by Matt Cutts over at Sphinn, Search Engine Land and others read more »
11 Comments     
Avatar Posted By: JstaTad 218 days ago
Topic Type: News Story (Jump to http://www.search-mojo.com)
Category: Social Media
Yes another Twitter Post. But this one has really interesting human interest aspects and nudity. Who really has time to spend all day on Twitter. It's exhausting. read more »
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Avatar Went Hot: April 15, 2008 - 7:10 pm
Posted By: miketighe 220 days ago
Topic Type: News Story (Jump to http://seminsights.com)
Category: SEO
A good and fair article on why big brands downplay SEO dealing with everything from brand politics to the sites technology. It seems that the bigger you get the harder it gets to do good SEO. What do you think? read more »
18 Comments     
Avatar Went Hot: April 16, 2008 - 5:47 am
Posted By: gyutae 221 days ago
Topic Type: News Story (Jump to http://www.copyblogger.com)
Category: Other Online Marketing
Are your readers doing what you want them to do? Are they clicking through to your links, ordering your eBook or signing up for your opt-in? If not, you need to learn a master craftsman’s copywriting secret.

This technique acts like a remote cont read more »
7 Comments     
Avatar Went Hot: April 15, 2008 - 8:51 am
Posted By: martinbowling 221 days ago
Topic Type: News Story (Jump to http://www.digidave.org)
Category: Social Media
Already you can tell this will be a different kind of post for me. Before I begin my curmudgeoned polemic, let me state for the record: Overall I LOVE the internet. I love how it empowers, entertains, enables, etc. I believe it is the most powerful read more »
9 Comments     
Avatar Went Hot: April 14, 2008 - 3:36 pm
Posted By: TheNanny612 223 days ago
Topic Type: News Story (Jump to http://www.seodesignsolutions.com)
Category: SEO
Should your SEO strategy (1) tackle the most competitive vertical keywords (2) pluck the low hanging fruit of the long-tail or (3) employ a combination of both? after deciding which strategy suits your sites ultimate objective, the mental model of t read more »
12 Comments     
Avatar Posted By: kaitlyn 225 days ago
Topic Type: News Story (Jump to http://www.search-mojo.com)
Category: Paid Search
With online sales rising even in the midst of an economic downturn, PPC advertising itself is set to become more competitive as well. Here are some ideas on how to remain competitive as new merchants enter the PPC space. read more »
1 Comment     
Avatar Went Hot: March 1, 2008 - 8:00 pm
Posted By: scottclark 268 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Search Marketing
A great overview of gender-preference issues of web customers and what web designers and marketers need to remember. Color and design preferences are affected by a variety of factors other than gender including age, personal bias, and culture. Wom read more »
9 Comments     
Avatar Posted By: cpotts73 280 days ago
Topic Type: News Story (Jump to http://www.search-mojo.com)
Category: Blogging
Finding original topics for blogging is tough, here is a note about my struggles and some ideas I learned from successful bloggers. read more »
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Avatar Posted By: mrmkt 294 days ago
Topic Type: News Story (Jump to http://www.semvironment.com)
Category: Google AdWords
Because Google doesn't really care about fair competition online as long as they make more money.
Google changed their auto-tagging function and made a popular Google AdWords filter useless. This is another stab at small business owners and their read more »
6 Comments     
Avatar Posted By: kaitlyn 301 days ago
Topic Type: News Story (Jump to http://www.search-mojo.com)
Category: Paid Search
Here are some of the disadvantages search engines, SEM agencies, and advertisers would face under a cost-per-action pricing model for paid search. read more »
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Avatar Posted By: JstaTad 301 days ago
Topic Type: News Story (Jump to http://www.search-mojo.com)
Category: Google AdWords
Not a "self-help" blog post...Just another instance of Google Adwords Expanded Match gone bad! For a search engine that preaches relevance so much they sure have a lot of problems serving up relevant ads. read more »
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Avatar Posted By: cpotts73 304 days ago
Topic Type: News Story (Jump to http://www.search-mojo.com)
Category: Link Building
Is using the untimely death of a well-known person for link baiting purposes more OK when they’ve lived in scandal as opposed to just lived their life, as private as one can be as a movie star? read more »
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Avatar Posted By: janetdmiller 306 days ago
Topic Type: News Story (Jump to http://www.search-mojo.com)
Category: SEM
Kaitlyn Smeland of Search Mojo gives some great points on best practices for using the long tail with your PPC for ecommerce clients and why the long tail makes such a huge impact for these advertisers. read more »
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Avatar Posted By: cpotts73 309 days ago
Topic Type: News Story (Jump to http://www.search-mojo.com)
Category: Networking
Facebook Tells Me I’m Ginger Spice…

… and reaffirms that I watch too much TV. Do I really want to try and figure out more about who I am (right brain vs. left brain) as though a Facebook application is really the place you go to learn about yours read more »
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Avatar Posted By: JstaTad 311 days ago
Topic Type: News Story (Jump to http://www.search-mojo.com)
Category: SEM
I just wanted to see Luxury Crossover SUVs. What I got was mass confusion and content totally unrelated to what I searched for FLOATING around the page. I smell a Big Agency "PPC Branding Strategy" with more "loftier" goals than just selling cars. read more »
3 Comments     
Avatar Went Hot: January 17, 2008 - 11:49 pm
Posted By: janetdmiller 311 days ago
Topic Type: News Story (Jump to http://www.search-mojo.com)
Category: Search Marketing
I just had to rant a little bit here about how unbelievable it is to me that so many major colleges and universities do not offer courses in Internet marketing (or even cover search marketing at all). Rant with me, won't you? I'd love to hear your e read more »
13 Comments     

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