karon

Avatar Posted By: christine 8 hours ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: SEO
Excellent article by Jill Whalen on Why Usability and SEO Go Hand-in-Hand. Usability can make or break a web site. With hard economic times upon us, improving a site's usability makes more sense than ever before. read more »
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Avatar Went Hot: December 3, 2008 - 2:19 pm
Posted By: Sugarrae 1 day 10 hours ago
Topic Type: Discussion
Category: Sphinn Zone
It has become obvious that by having the number of Sphinns required to go hot at the low count of 23 is letting a lot of unworthy stuff hit the homepage due simply to networking. One thing that makes that glaringly obvious are posts that hit the hom read more »
116 Comments     
Avatar Posted By: Kalena 2 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: SEO
Karon Thackston says: "If you’re going to go to the trouble to produce articles, make sure you do them right. The most successful articles are well written, are not self-promotional and actually allow the reader to walk away with useful information. read more »
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Avatar Posted By: karon 8 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
Writing to people in their most comfortable style of communication brings far more power to your copy than perfectly groomed grammar. And there ain’t nothin’ you can say that’ll change my mind. :) read more »
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Avatar Went Hot: November 18, 2008 - 6:27 am
Posted By: Scottie 17 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Online Marketing
Karon Thackston digs into a thorny PPC issue- clicks cost you money and unqualified clickthroughs are a waste. Can you lower your PPC spend while increasing sales? That's the ultimate goal isn't it? Karon offers some strategies for better copy th read more »
1 Comment     
Avatar Posted By: karon 21 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
Chances are you already have the skills you need to write short copy. By revamping what you’ve learned about crafting headlines, titles and opening sentences; you will be well on your way to mastering the art of saying a lot in a little bit of space read more »
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Avatar Posted By: Scottie 21 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Online Marketing
Karon Thackston sets a prospect straight- nearly everyone uses the web to research, even if they don't buy online. Ignoring your copy because people "don't buy online" could send them quickly to a competitor's site who isn't afraid to use their site read more »
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Avatar Posted By: Wiep 24 days ago
Topic Type: News Story (Jump to http://www.stonetemple.com)
Category: Link Building
Debra "The Queen of Links" Mastaler got interviewed by Eric "The King of In-Depth Interviews" Enge, and shared lots of good tips. read more »
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Avatar Posted By: dazzled 35 days ago
Topic Type: News Story (Jump to http://thelinkspiel.blogspot.com)
Category: Link Building
Debra Mastaler makes a good point - keyword research alone is not going to tell you what your customers are looking for - market research will. read more »
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Avatar Posted By: karon 36 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
Feel like you’re caught in a time warp? You might if you’ve begun to notice the resurgence of layaway at stores. The old-fashion payment plan offers important benefits to shoppers. read more »
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Avatar Posted By: karon 36 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
It’s actually pretty easy to add emotion to your copy. Just follow these 5 tips. read more »
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Avatar Posted By: karon 52 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
Do you realize that what happens after your customers read your copy could make or break your sale? I’m not talking about shopping cart abandonment. I’m talking about good communication that keeps the buying cycle moving forward. read more »
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Avatar Posted By: karon 65 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
In order to convey our marketing message effectively to those we are trying to persuade, we have to know who they are and what they want. read more »
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Avatar Posted By: karon 69 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
If your copy is still talking to “everyone,” you’re soon going to find yourself lagging behind. read more »
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Avatar Posted By: karon 69 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
From what I’ve seen since the announcement, not much has changed. read more »
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Avatar Went Hot: September 26, 2008 - 10:34 am
Posted By: DavidWallace 70 days ago
Topic Type: News Story (Jump to http://www.smallbusinesssem.com)
Category: SEM Industry
Matt McGee writes, "I come home from Columbus to start another chapter in my own life: I’m now open for business as an independent search marketing consultant and trainer. At the same time as I begin my own consulting and training business, I’m also read more »
8 Comments     
Avatar Posted By: karon 82 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
Writing general ads aimed at large groups of unidentified people that are directed to all-encompassing home pages is a sure-fire way to lower your clickthrough and conversion rates. read more »
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Avatar Posted By: karon 106 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
As a copywriter, I produce many articles each month for clients that help them achieve several online marketing goals, including building link popularity. But, lately, questions about the quality of the links from article sites have come up. read more »
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Avatar Posted By: karon 106 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
“How many instances of keywords within the copy are enough?” That’s like asking, “How long is a piece of string?” There isn’t one answer. read more »
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Avatar Posted By: karon 127 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Online Marketing
The question is a rather odd one: “What’s your conversion rate?” The correct response would be another question: “Which conversion rate?” read more »
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Avatar Posted By: karon 129 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
Without any regard to flow or customer experience, website owners around the world began shoving keyphrases into their copy like wild men. The results have been disastrous! Otherwise wonderful content has been utterly destroyed. This slaughter of in read more »
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Avatar Posted By: mpind 130 days ago
Topic Type: News Story (Jump to http://searchfeature.com)
Category: Water Cooler
Jill Whalen is the CEO of High Rankings and has been one of the leaders in SEO for many, many years. Enjoy this one. I am not sure if Jill remembers, but I have met her in 2005 for a minute. read more »
18 Comments     
Avatar Posted By: karon 131 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
How exactly do you choose the best keywords for each page of an ecommerce website? Here’s an easy strategy to follow. read more »
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Avatar Posted By: karon 138 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Online Marketing
Aside from SEO, if you think your copy is holding back conversions, then don’t, I repeat don’t, ditch the copy as a whole and begin a complete rewrite. You’ll want to conduct microtests read more »
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Avatar Posted By: karon 138 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Online Marketing
There is an entire list of reasons that your site’s rankings could change. In fact, many site owners find their rank changes regularly when they’ve made any on-page adjustments whatsoever. Is it a coincidence that your rank fell after you tweaked yo read more »
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