katfrench

This post is the crème de le crème of Viral Video Marketing and a classic study on how to drive massive amounts of targeted traffic to your website through viral videos. How good is it? Let’s just say it was recently featured in Marketing Sherpa’s read more »
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Where we set forth the Internet's "Power 15" for brand influence. If your brand rocks on these 15 sites, your sales should rock as well. By contrast, bad news on these sites can really hurt your business. read more »
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Dr. Pete Meyers, a well-known usability expert and Twitter addict, has decided to ring in 08-08-08 by celebrating "Twitter and [his] international friends by spending 24 straight hours on Twitter."

So no matter what time zone you're in, help @dr_ read more »
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Dan Zarrella writes "I made some changes to my sidebar and I noticed that I’ve started to build up a decent number of posts on my weird take on history, sociology, psychology, memetics, viral marketing and social media (I like to call it protoviral) read more »
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What skill do you need to become a successful social media expert? Tamar asks several social media consultants, bloggers, marketers, search engine optimizers, and social media addicts about what they considered to be essential skills and characteris read more »
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Social media is the equivalent of digital food. It's nourishing, tasty and, for many of us, necessary. However, consume too much and you can get sidetracked and create larger consequences. The good news is you can participate in social media in a wa read more »
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Stoney deGeyter asks the question, "When I only have about 65 characters to work with in a title tag (that which is visible on the search engine results pages), should I use any of that valuable real estate to display my company name?" read more »
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Just look at this guy's Wikipedia page. "Please do not add inappropriate external links to Wikipedia, as you did to Search engine optimization. Wikipedia is not a collection of links, nor should it be used for advertising or promotion. Inappropriate read more »
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"I invited 20 experts active in the Local Search Marketing community to participate in this study, with the goal of identifying the factors that would be most helpful for ranking well in the Google and Yahoo Local Search algorithms, as well as techn read more »
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Smart breakdown for how to get maximum ROI from your social media activity for marketers. The visual aid alone is worth checking the article out. read more »
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Wondering where Google's new Friend Connect fits in with Open Social, Ning, and the rest of social media ecology? Ning's Marc Andreessen breaks it all down for you here. read more »
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I’ve had my Twitter account for about a year, now, but I didn’t really “get it” at first - mostly because there weren’t very many tweeps (twitter/peeps) on there that I cared to tweet to, or with. It wasn’t until November that I saw more and more tw read more »
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When Wendy at eMoms rebranded her site "eParents" to be more inclusive of dads, she got an earful from her audience. Check out the surprising results of eMom's ongoing rebranding. read more »
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Nice article on the Search Marketing Standard blog about social networking optimization. My fav points: that the real "social network" is the human relationships behind the technology, and the balance between the Celebrity and Advisor roles online. read more »
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As we all spend more time in social media, such as Facebook, Digg, StumbleUpon or Sphinn, the ability to write catchy headlines becomes as important as it ever was. If someone skimming through a list of possible topics is intrigued by your headline, read more »
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What makes a title a good one for the personalities that you see in a social setting? In your personal networks?

An insightful and fun exploration on the topic of creating page and article titles for the many people you may find in different soc read more »
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My latest twitter is ” I still think Twitter is as useful as trying to water roses with an over salivating dog.” read more »
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When composing content, understanding that well written concise content, the architecture of the link structure, the anchor text (words in the link), keyword proximity and thematic semantics represent a large percentage of how your pages will fare i read more »
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Just what the title says. read more »
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Dev Basu, SEO and social media maestro at Search Engine People moves on to pastures new, and leaves us with his 5 tips for maintaining search marketing and its future. read more »
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A great analytics Twitter tool that allows to compare any phrases popularity at Twitter: it shows how often a word/phrase has been mentioned at Twitter and compare multiple sets ('SEO' has been mentioned 5080 times at Twitter ;)) read more »
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Julie asks a good question - "how secure is your social media platform?"

She states "it's critical for everyone to be aware of the security vulnerabilities that are intrinsic to the public sharing of information in this type of format. US-Cert, read more »
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How do you measure success? The ultimate measure of success for a company may be productivity but what exactly is productivity? Some people are functionally more productive that others in their work environment. Some people express their productivit read more »
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Whether you're selling clothing, car parts, luggage, or even cameras, your approach to link development matters most. Let's face it: most e-commerce sites primarily consist of a shopping cart on steroids. read more »
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Since many folks here are entrepreneurs, I thought you might enjoy this entertaining look at the dark side of the classic entrepreneurial personality from Men with Pens. read more »
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Search Marketing Expo

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SMX China (Nanjing) - Sept. 23-24
SMX Stockholm - Sept. 23-24: See who's speaking or register now.
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SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.