kevgibbo

Has the tide shifted? Is Yahoo creeping into position 3, while Microsoft's adCenter is climbing to position two in the search ad space? Some advertisers say yes. read more »
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What skill do you need to become a successful social media expert? Tamar asks several social media consultants, bloggers, marketers, search engine optimizers, and social media addicts about what they considered to be essential skills and characteris read more »
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Google has added a new feature to the external keyword tool, they have added approximate search volume numbers. For example, I conducted a search for SEO and the results returned showed columns for "Approx Search Volume: June" and "Approx Avg Search read more »
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Despite reading tons of blogs each day it’s actually quite rare that I bookmark posts in FireFox. But by being selective, I’ve managed to build up a nice collection of quality articles and blog posts over the last three or four years about pretty mu read more »
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An unfortunately simple way of poisoning link networks may be on its way to Google Webmaster Tools. read more »
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Apparently, in stead of spamming, you should start an anti-webspam blog if you want to rank for viagra related keywords. read more »
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Ray "Catfish" Comstock just released footage of his presentation given at the Online Marketing Summit last February in San Diego. The presentation covers subjects ranging from Google Webmaster Tools, Site Links, Robots.txt, Canonicalization to capit read more »
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An often overlooked content optimization opportunity concerns customer service related information. So much effort is put into optimizing content to “make the sale” or “capture the lead”, but not on making content that is useful to existing customer read more »
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Do you know what the New York Times, the World Bank, Wordpress.com, PHP.net and others have in common?
Their URLs suck! read more »
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A short post quickly highlighting the possibility that Google UK is favouring ".co.uk" domains. read more »
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The web channel was initially regarded as an infinite warehouse without the costs of shops or space constraints, but customers’ early enthusiasm for clicking through many pages of turgid descriptions soon waned. Dimensional navigation and richer ima read more »
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Danny Sullivan says: "Google's finally added a privacy link to its home page, explaining in 613 words why the company apparently can't have more than 28 words on its home page." read more »
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Interesting take on the recent Flash now crawlable by Google announcement: It is no coincidence that Adobe’s press release pointedly states that the new Flash crawling technology is only accessible to Google and Yahoo. read more »
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Nice rant from Donna about the escalating costs of SEO conferences read more »
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Over the past few weeks, I've had a few run-ins with plagiarism in various forms and thought I'd take the opportunity to have a little rant about it. My hope is that by discussing it, people will become more educated about the issue and perhaps it w read more »
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Tad collected 8 very simple steps of emergency reputation management. These measures should help in cases where a forum or blog post shows up in the Google top 10 for your product or brand. read more »
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It's time to lock up your daughters, and here's why: The roving spycar of Google's Street View has been spotted prowling the mean streets of London... [photo] read more »
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This is mostly my personal criteria, but I (glen alsopp) wanted to share the things I look for when doing an SEO health check for others, and hopefully you can find this a useful resource and be able to improve your own search engine traffic by goin read more »
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Most SEO companies, including mine, see a good number of hacked websites, usually after the site owner contacts us wanting to find out why their Google traffic has suddenly dropped for no apparent reason. read more »
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Jim Boykin's SEO Class in Edinburgh just finished - but you can get an overview of what was covered here. read more »
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I am in awe of the detail in the data Google Ad Planner gives us for free. I have posted some screen shots of it. It is crazy! Blows Google Trends away. read more »
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Regular and frequent visits by the crawler is the first sign that your site appeals to Google. Thus the most efficient way to get frequent and deep crawls is to develop a website that search engines see as important and valuable. read more »
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As an SEO recruiter with many years of experience, I simply have to ask: if you have not jumped on the LinkedIn bandwagon yet, what are you waiting for? read more »
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Have any of you started to notice the new Google trend URL results showing up in the SERPs? Is Google just trying to get lots of search traffic when people type urls into the search box? read more »
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Here is a checklist of valuable questions and details to look for in a web analytics package related to your search engine marketing efforts, regardless of website size or company budget. read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008