kevinheisler

Great first installment of what promises to be a most informative series about PPC by the guru himself, David Szetela. David covers persuasive techniques and more.... read more »
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Ray "Catfish" Comstock just released footage of his presentation given at the Online Marketing Summit last February in San Diego. The presentation covers subjects ranging from Google Webmaster Tools, Site Links, Robots.txt, Canonicalization to capit read more »
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Here’s a perfect example of how to shoot yourself in the foot on Digg read more »
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SEO’s, SEM’s and other abbreviated people within our industry love, love, numbers. Clickthrough rate, how many positions up in the rankings, number of estimated searches per month, links per minute. Heck, even Google is into it: -6, -30, -950, -what read more »
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Jeff of Search Engine People about himself, prophecy, social media, search conferences, early computers in the eighties etc. read more »
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Jenn Osborne defines the key elements that make a site, a community. Starting with this definition and principles, it should be easier to build a community for clients or yourself as a result. read more »
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Wiep - The most important factors of a successful campaign, however, are planning and dedication. If you can manage to think one step ahead, you’ll manage to stay ahead of your competition as well. And sure, you might have success with something tha read more »
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A great rant from Li towards the social media spammers... Does SMM = Social Spamming? Or is it about building relationships?

Search Marketing Gurus - Along with that, I was just flabbergasted at a submission on Sphinn about gaming Twitter for " read more »
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Simply put, Siloing is architectually structuring your website to get the Search Engines to recognize your site is about your targeted keywords. You want the Search Engines to consider you as the subject matter expert. read more »
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Google “Universal” includes results from Google Maps as well as other verticals. In addition to relevancy, Google Maps includes geographic factors in determining ranking order in search engine results pages. read more »
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Bizarre lawsuit filed by an anaesthesiologist in NYC. read more »
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I just read another “SEO is on its death-bed - long live usability” article. This one claims that the SEO caterpillar is about to evolve into a beautiful user experience design butterfly and live in the magical land of happy search engines forever a read more »
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Ron Tovbin writes "Let’s start with the an overview of the basics. When you go to a web page, say, cnn.com , there is a lot going on behind the scenes to make that page show up in your browser. Remember, before anything can happen, a TCP/IP connecti read more »
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If Microsoft is back at the table trying to buy Yahoo's search business, an outside observer can only conclude that Microsoft has failed miserably at search. The question then is: How can Microsoft have tried so hard to crack the search market and f read more »
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I figured I would ask the question here as well as on a blackhat forum in order to get a mutual understanding of what Blackhat SEO really is. read more »
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Matt is at it again asking web folks to step up and help Google where they can't do it themselves. Nice volley of words between Michael Martinez and Matt Cutts too. ;) read more »
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I was emailing with Matt Cutts of Google and thought I’d share a couple of comments on the ever-popular topics of keyword density and “stale” copy. read more »
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All-expense paid trips. More than $80,000 in prizes. How advanced are you as a programmer? Test yourself against the world's best. read more »
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Thoughts on the "Universal and Blended Search" panel at SES Toronto.

I'd love to know whether others agree or disagree that an advanced track session on blended search should be much more than the what and why at this point. read more »
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Brent Payne, SEO Manager of Chicago Tribune does a nifty job of deciphering the responses Matt Cutts gives during an interview with Eric Enge. Does Brent "nail it"? Only one man knows for sure... read more »
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Microsoft builds out its search technology team in Europe. A top Techmeme story today. read more »
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How to do content match marketing effectively. It's not as simple as copy and paste from search. 4 easy steps to get started. read more »
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In Erick Enge's interview I could not help but wonder that the advice Matt gives seems to create a situation where Google was spamming (using off topic links). Last year I posted about a link I found within the official YouTube video gadget that was read more »
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Time to honor Gary Price for his accomplishments as an informational professional. He's been one of the guiding lights of the search industry and deserves all the kudos he's receiving. read more »
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I got a chance to sit down and speak with Matt about White Hat link building tactics. Very illuminating. read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008