kphilbin

Avatar Posted By: kphilbin 93 days ago
Topic Type: News Story (Jump to http://www.businessweek.com)
Category: Google
Google is taking aim at Microsoft's 72% market share of the browser world, but what does that mean for the seemingly close relationship with Firefox? read more »
Discuss     
Avatar Posted By: kphilbin 114 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com)
Category: Google Other
Rumors are floating around - but what will change in Google Analytics? What have you heard? read more »
Discuss     
Avatar Posted By: kphilbin 148 days ago
Topic Type: News Story (Jump to http://www.mediapost.com)
Category: Paid Search
Great argument for why international targeting is not something anyone can do - local dialects, oddities and phrasing completely change your audience. This is also important if you target a different audience in the U.S. read more »
Discuss     
Avatar Went Hot: July 2, 2008 - 6:48 am
Posted By: DavidWallace 156 days ago
Topic Type: News Story (Jump to http://www.toprankblog.com)
Category: SEO
Lee Odden writes, "The “two is better than one” philosophy might work when it comes to getting a second opinion from a doctor or a mechanic but with SEO, the last thing a company needs is two agencies stepping on each other to make on-page optimizat read more »
7 Comments     
Avatar Posted By: kphilbin 164 days ago
Topic Type: News Story (Jump to http://blogs.mediapost.com)
Category: SEM Industry
I have begun to realize that this debate is bottomless. With so many 'so-called' SEM firms as well as over-automated services, many companies are gun shy when making this decisions. read more »
Discuss     
Avatar Posted By: kphilbin 164 days ago
Topic Type: News Story (Jump to http://seoblog.intrapromote.com)
Category: Google AdWords
Rather than budgeting your campaigns on a daily basis, Google has added the option to set a Monthly budget. I wonder if this will help capture the business cycle or spend your entire budget in one day... read more »
Discuss     
Avatar Posted By: JohnEllis 205 days ago
Topic Type: News Story (Jump to http://www.JohnWEllis.com)
Category: Paid Search
Pay-per-click is much more then paid advertising. Not only is PPC the best return on marketing investment available, but it is, or should be, at the heart of all marketing campaigns. read more »
Discuss     
Avatar Posted By: kphilbin 245 days ago
Topic Type: News Story (Jump to http://blogs.mediapost.com)
Category: SEM
In the effort to capture the mighty click, advertisers are creating more intrusive and annoying ads which leads us to ask - is it worth it? What metrics should a savvy marketer watch and how do you measure success without first identifying a realis read more »
1 Comment     
Avatar Went Hot: April 4, 2008 - 8:45 am
Posted By: DavidWallace 245 days ago
Topic Type: News Story (Jump to http://nickwilsdon.com)
Category: SEM Industry
There’s a new site allowing public reviews of SEM companies and you just know that means trouble. The site is called SEMCompare and is brought to us by the same people who launched the Search Marketing Standard magazine. They already have a few nega read more »
8 Comments     
Avatar Went Hot: April 3, 2008 - 9:36 am
Posted By: DazzlinDonna 246 days ago
Topic Type: News Story (Jump to http://googleblog.blogspot.com)
Category: Google
Google will sell Performics. Hooray! read more »
1 Comment     
Avatar Posted By: kphilbin 267 days ago
Topic Type: News Story (Jump to http://blogs.mediapost.com)
Category: SEM
Click Rates are still being used as primary online metric for success. Stop! There are real measurements for success include budget, traffic to site, and customer acquisition. There is a need to standardize the true performance metrics for SEM su read more »
Discuss     
Avatar Posted By: evision 267 days ago
Topic Type: News Story (Jump to http://www.evisionsem.com)
Category: Paid Search
This post shows a general cost justification for running a Paid Listing (PPC) campaign and a real world example of how we help clients cost justify using a Search Engine Marketing Agency, like us, to run a paid listing campaign for them. read more »
Discuss     
Avatar Went Hot: March 11, 2008 - 8:08 am
Posted By: seowrench 270 days ago
Topic Type: News Story (Jump to http://incredibill.blogspot.com)
Category: SEO
IncrediBIL put together a great resource post if you are interested in stopping (ok, slowing down) your competitors from using different SEO tools to to mine your site and SEO tactics. read more »
17 Comments     
Avatar Posted By: kphilbin 272 days ago
Topic Type: News Story (Jump to http://googlepublicpolicy.blogspot.com)
Category: Google AdWords
Utah legislature amended the bill this week and removed the provisions of the law which prohibited search engines like Google from allowing trademarks from being used as keywords to trigger ads. Now, Utah is more inline with Federal trademark law a read more »
Discuss     
Avatar Posted By: jimhedger 272 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google AdWords
PPC Analytics package that monitors, records and reports invalid click activity with automated refund request. read more »
Discuss     
Avatar Posted By: kphilbin 273 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com)
Category: Google
Data sharing and industry benchmarking now available from Google Analytics. Google has just released FAQs on these new features that will help us get a handle on what to expect. read more »
Discuss     
Avatar Went Hot: March 9, 2008 - 7:24 am
Posted By: DoshDosh 273 days ago
Topic Type: News Story (Jump to http://www.conversationmarketing.com)
Category: Paid Search
If you're spending money on pay per click marketing, you must buy your brand name! Ignore those who say otherwise. Make damned sure you're bidding on the name, mispellings, and the like. Even if you rank #1 for your own name. Do it anyway. Here's wh read more »
4 Comments     
Avatar Posted By: kphilbin 273 days ago
Topic Type: News Story (Jump to http://www.nypost.com)
Category: Yahoo Paid Search
The companionable offer from Microsoft to Yahoo is about to become more hostile. Yahoo's decision to extend the deadline for appointing the directors to the board is being seen as an attempt to hold off Microsoft's advances. read more »
Discuss     
Avatar Posted By: kphilbin 273 days ago
Topic Type: News Story (Jump to http://searchenginewatch.com)
Category: Other Search Marketing
Don't count Ask.com out yet. Although recent blogs have discussed the eventual end to this engine, they have a core strength in delivering search results that their users like to see. Ask delivers a unique strategy that is 'less about targeting an read more »
6 Comments     

Top 10 Most Sphunn
In What's New

  1. DeSphinn Topic Suggestions So It's ... (20)
  2. Google 2009 Holiday Gifts (20)
  3. Fifteen Marketing Books Every Marke... (19)
  4. The Pros and Cons of Junky SEO-Only... (17)
  5. How to Use Twitter as a Twool (16)
  6. SEO Tops Recession Internet Marketi... (15)
  7. Interview with Social Media Markete... (15)
  8. What Can or Should Be Included in a... (14)
  9. Top 12 Facebook Marketing Hacks (13)
  10. Mobile Search Ranking Factors (12)

Latest Comments

Search Marketing Expo

Save the date for:
• SMX West - Feb. 10-12, 2009
• SMX Munich - April 22-23, 2009
• SMX Social Media Marketing - April 29-30
• SMX Advanced - June 2-3, 2009

Search Marketing Now

Learn more about search marketing through free online webcasts and webinars from our sister site Search Marketing Now.

Upcoming Webcasts: