laurac

SEL - Someone’s trying to trademark the term SEO, which has roiled the SEO community. The someone is named Jason Gambert and he has persistently filed with the Patent and Trademark Office, claiming to have coined the term “SEO” (for Search Engine Op read more »
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If you work for an online marketing agency the following scenario is probably not uncommon. A client comes to you wanting to help shape the search results for their brand names.

They’re not talking about their own domain names or web properties e read more »
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laura callow gives some much needed insight into SEM during an economic downturn read more »
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Traffic is usually what the success of a website lies on, so you need to know how to build traffic as effectively as possible. Luckily, over the last 2 months I’ve helped launch over 10 sites and quickly drive them to large amounts of relevant traff read more »
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A new report from Universal McCann, one of the world’s largest media service firms, looks at how Internet based commentary is an increasingly powerful force.

Blogs, Twitter, FriendFeed, Fecebook, and other forms of social media are not only shapi read more »
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Tynt is out as a private beta service, and it's allowing anyone to get an account and start marking up sites. The trouble is, URLs are being indexed and webmasters have no ability to block or opt out of this "contextual relevance and dialog" servic read more »
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Sorry I ain’t been around much lately, baby. It’s been crazy busy you know. Just got a lot of shit going on and am spreading the Hack pretty thin. And I think we both know this time might be coming sooner or later, right? I mean, we had a good thing read more »
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This is the follow up to a post written on August 15th entitled "Unexpected Results Using NOSNIPPET" - the resulting disappearance of the description from SERPs completely. This post reports what happened upon removal of the NOSNIPPET argument. read more »
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Kim Krause Berg was kind enough to post a guest post on the Blizzard Blog to help our travel, tourism and hospitality clients tackle some usability issues.

The tips are good ones and I thought it was something others would find useful. read more »
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A great break down of how to use keyword research to provide insights into your information architecture planning for a web site. read more »
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Three years ago Todd Malicoat published a blog post titled Balancing the Link Equation, which offered conditional tips about how to improve the link profile of a website. I think of that post nearly every time someone asks for SEO advice because the read more »
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Twitter has so many benefits and the opportunities you can find on Twitter are endless. It isn’t going anywhere and with over one million users, everyday that passes before you join is a missed opportunity for you.

Stop asking how and why. St read more »
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Google is now rolling out Suggest to their homepage, but how does this affect SEO as we know it? read more »
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If you are looking for high quality links there is no better way to get them than to say something nice about someone who may not deserve it... read more »
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Brian Carter wanted to be the first to post about SEOmoz's Expert Training Session in Seattle. Without giving away the content, he links to photos, speakers bios and discusses how SEOmoz knows how to throw a party. IMHO they did a 5-star job! Good s read more »
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There are so many definitions for Social Media. What is Social Media really? read more »
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One of the problems with working on Small Business SEM is content development. So far we know what keywords we are targeting, who our link market is, and how to gain those links. But in order to target a large range of the long tail keywords, we do read more »
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A viral content sharing report: Dan Zarrella's eye-opening study of why and how people share content online. It explores content type preferences, sharing methods, motivations, reach and frequency. read more »
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Very good list of things NOT to do for SEO... but if you really think SEO is a waste of time, you SHOULD do these things, because they can't hurt, right? read more »
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Brian Carter makes a hilarious break dancing video of Brian Chappell & I. Great for a laugh, hope you all enjoy as much as I did. read more »
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When you view the Google cache of many individual status messages, the Twitter users picture and name are laid right on top of a Google AdSense ad. [sarcasm] Wow, the advertisers must be loving the quality of that traffic! [/sarcasm] read more »
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It might not make a great spy-novel but knowing what your online competition is finding success online, and figuring out how is important. SEMI covers everything from organic to paid search, tools, tips and tricks... read more »
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Revealing post by Steve Spalding. An easy trap to fall into. Great insights, great read. read more »
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Both Twitter and Pownce seem to have introduced limits to the number of people you can follow, and neither change seems to have come with much fan fare. read more »
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If you are like most Social Media users, you have more than one of social media profile on the web. Letting your friends and blog readers know what sites you use will allow you to connect in more places with new and current friends. read more »
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