lorisa

Case study of non-profit viral marketing on Twitter.

If you didn't see TweetsGiving happen on Twitter, or if you did and wanted to see the stats, read this post from one of the organizers, Avi.

"I have been amazed at the response of the twitte read more »
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A handy list identifying the various types of clients you may run into. Extremely official and scientific...and funny as hell. read more »
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The internet can be a scary place, especially for our children. What's the solution? Kim Krause Berg discusses the pros and cons of making "fake" personas illegal, and how to navigate social media sites safely. read more »
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Pay per click budgeting is not a topic I thought you could devote a whole blog post to, when I first started doing PPC in 2004. But I was wrong.

Here are the five most important budget-related topics in pay per click advertising: read more »
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How do you truly know who to market to if you have no idea what the core requirements are for the web site you’re hired to promote? read more »
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Browser bookmarklets that can come in handy for on-page SEO research and a quick view at essential site stats read more »
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From the post: "...apparently Pepsi does want to talk to a few hundred people, including Chris Brogan. Why? Because Pepsi knows that cafe conversations are what is driving the social web..." read more »
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Google has announced a Beta launch of a compete.com style keyword tool that has a number of advantages over the compete.com tool. read more »
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The worst mistake you will make as a web site owner is to ask someone to “look” at your web site. It’s like the dreaded, “Do I look fat?” question. There’s never a safe answer. For starters, someone may look slim standing up, but resemble the Buddha read more »
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New Edge Media is proud to announce that Kate Morris will be joining their ranks as the Director of Client Strategies. She will be responsible for client interaction, account management, and paid and natural account optimization. She will also serve read more »
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Requirements gathering are something I teach. I’ve been laughed at for bringing up the topic to search engine marketers and those new to web design. Yet, in nearly every case of site testing, there is no site requirements documentation and I can tel read more »
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Ciaran Norris writes "I was recently asked whether, if I had to make the choice, would I choose to work in just SEO or social media. Without any hesitation I answered SEO. In the current climate it’s obviously more accountable and seems a more obvio read more »
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Seth Godin writes:
"I typically write posts that are three to six paragraphs long. I try to be clear and direct. And yet, just about everything I write is misunderstood by someone. (Not the same someone, alas)." read more »
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Rishil looks at Be A magpie, a new controversial twitter monetisation scheme.. read more »
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Lorenzo Perez writes: "It's been said before, but recent incidents suggest it bears repeating: The profiles that online social network users maintain can -- and often do -- have ways of coming around and biting them in real life..." read more »
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Jim Boykin & We Build Pages has evolved.... no more link buying. Explains a bit about why Pat, Rhea, Lisa & Quality Girl are there....

"Buying links passed the tipping point long ago… you must get over it, and evolve, or be ready to face what mig read more »
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By Manda Otto, from New Edge Media:
"I received my invitation to officially beta test the new SEOmoz toolbar late Wednesday afternoon. I was all over it a mere 5 minutes later."

They got permission to post this review- the first one. I verified read more »
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I've [Marios Alexandrou] been on a research paper reading binge recently. I've got about 10 or so under my belt now in just the last couple of weeks. I've discovered they make great reading on my train ride to work. Relatively short and to the point read more »
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Working for one of the largest agencies in South Africa, I can confirm we haven't been contacted by Google to discuss certification in any way. In my opinion this is another bankroll for Google, there is no way they can monitor every single agency t read more »
17 Comments     
Changing a domain can be an exercise fraught with hurdles, do it wrong and it can mess up years of hard work. This post takes a look at things you need to consider when doing so. read more »
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My [Brian Carter] powerpoint presentation and audio from the "Social Media: Big Sexy Buzz" panel. Watch, listen, and enjoy-- click on the green play button below: read more »
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Searchlight Digital today released their first tool, allowing you to test massive multivariate tests on anything you can think of. read more »
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Lisa Barone writes "We’re all hoping to create strong, thriving communities around our brands. We want folks to want to interact with us. We want to be friendly and to encourage conversations. We want our site to feel warm and comforting and to smel read more »
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Geographic - Demographic and Traffic Data Revealed:

In recent times I [Brian Chappell] have compiled two interesting Social Network Reports. The Social Network Geographic report and the Social Network Traffic Report. Both reports conveyed some in read more »
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Ann Smarty writes, "Today with blog pitching for link building and awareness you just can’t say straight what you are actually up to: a link back to your site. Even if you are approaching bloggers with an awesome unique resource that is most likely read more »
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