mandaotto

New Edge Media is proud to announce that Kate Morris will be joining their ranks as the Director of Client Strategies. She will be responsible for client interaction, account management, and paid and natural account optimization. She will also serve read more »
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common mistakes when testing ppc campaigns read more »
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The shocking thing about PubCon this year was that a little pink pony took PubCon over all by itself. Kristy Ann Bolsinger, Magical Mistress of the Pony, said PubCon was basically "PonyCon". read more »
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Brian Carter says,
"You can optimize anything, whether it’s your SEO, Pay-Per-Click, your social media, your life, or your finances, or your wife – but don’t try that. There are five steps.

The first thing is you have to have a goal. The cleare read more »
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Brian Carter writes "Oooohhhh scary time. It's so scary. And so is Twitter, in some ways...

If you retweet or sphinn or digg this, I'll send you chocolate. Really.

Here are the Top 10 Ways Twitter is Like Halloween..." read more »
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Dana Lookadoo writes:

"Two Days of Search Training that will make you so good it will be Scary IT WORKED!!!! I spent two days in training, living and breathing search. I gained knowledge that will help elevate my clients’ rankings, and I am no lo read more »
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We all know that speaking at a conference is a major honor and a major horror. Some of us want to do it, but most are scared to death of public speaking. This is Brandy Eddings' tale of the scary part of ScarySEO. read more »
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A lot of the techniques that are useful for picking up girls are also useful for getting links. Both enterprises are a delicate art which rely on equal parts luck, timing, product and skill. Here are a few of the ways in which getting links is a lot read more »
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Pamela Lund, who I accused of having emotional intelligence, gives three steps for avoiding and dealing successfully with unhappy clients.

Awesome presentation she gave at ScarySEO!

Its actually applies to any clients in any industry... not ju read more »
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Sarah Evans writes, "Last week I hosted my first ever tweetup... A few hours before the tweetup I managed to persuade a new Twitter friend, Brent Payne, to come and hang out... He was going to take the train to the suburbs and I said I would pick hi read more »
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There's a very small, simple, yet very important skill needed in internet marketing. What is it?

Spelling

Whether it's a keyword, ad copy, URLs, or what, the simple fumble of a few letters can cause major damage to your marketing efforts. read more »
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Brian Carter writes on the funniest things that happened at the ScarySEO Mini-con.... like Rhea showing up in her She-Ra costume to speak at her ORM session....

Sounds like I missed an awesome conference. read more »
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My guest post for Search Engine People where I argue that ADD is a gift for anyone who does search for a living but disengaging from technology is key to maximizing the benefits of this gift. read more »
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Interview by SEOMentor brings Brandy Eddings to life! Learn about this Texas cowgirl's roots and her passion for paid search, including some insights about her favorite social media interests and friends, including her favorite socnet.

Did you k read more »
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If you are like most Social Media users, you have more than one of social media profile on the web. Letting your friends and blog readers know what sites you use will allow you to connect in more places with new and current friends. read more »
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"I get that Blogher is about supporting female bloggers but creating a double standard of not even allowing male speakers at their conferences goes a little too far. Now I’m not against women supporting other women but shouldn’t the focus be people read more »
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Uncle Peppers talks about how Sphinn has taken the fun out of being an SEO blogger. From regurgitated headlines to pointless topics, the SEO space has become completely clogged. This isn't the fault of Sphinn, but it just shows the severity of it al read more »
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Garrett Pierson interviews Dave Snyder of Snydeysense.com, Dave shares some great insights on SEO and Social Media. Although Dave is a big guy (6’2 ½´ and 285lbs) in this interview he admits that he cries often, so you gotta check this out! read more »
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Another great guest post by Brandy Eddings where she again uses a Football analogy that most of us can relate too. "Football coaches have tough jobs. They have to watch each player carefully to make sure they are performing their best, decide which read more »
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This is a guest post by Brandy Eddings. She is one of the brightest young minds in paid search and SEM. The is the owner of New Edge Media, an SEM company based in Texas. She is also speaking at Scary SEO in October. read more »
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Though I don't always agree with what GrayWolf writes, I find Michael very entertaining most of the time. Therefor this Sphinn :-)

"To those organizers I challenge them to look in the mirror and realize that you’ve now become the same evil and se read more »
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Dave Synder writes "Maybe this will become all that Snydey Sense is. One list after another of people I like.If that happens someone put a pillow over my face while I’m sleeping.The reality of the situation is that I wrote the last piece with six sp read more »
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Dave Synder writes "I had an epiphany while working on a site yesteray, and as most lessons come from life, I thought I might as well turn it into a blog post.

The reality of SEM is that creating PPC accounts that yield a high ROI can often be mo read more »
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