martin

This one's a home run. Vanessa Fox on international SEO, country-specific web sites and content, geographic intent, IP targeting, and oh so much more. Terrific article..... read more »
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Shimon Sandler makes a case that SEO is a better choice over PPC when it comes to the allocation of limited search marketing budgets in the long run.

What do you think? Agree - Disagree? Why?

With the tougher economic times now present, I'm se read more »
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PPC, search engine optimization and SMO do not exist in a vacuum. In fact for countless small business SEMs, the delineation between working amongst these classic disciplines is simply a matter of how the marketer’s day is spent.

Larger in-house read more »
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In what seems to affirm to their ‘Do No Evil’, and ‘offer the most relevant results’ mantra, Google has started to suggest localized business queries for generic searches on regional google domains such Google.ca, .co.uk, and .com.au. read more »
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Pay per click budgeting is not a topic I thought you could devote a whole blog post to, when I first started doing PPC in 2004. But I was wrong.

Here are the five most important budget-related topics in pay per click advertising: read more »
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Cute little post from Jonathan Stewart at Icrossing read more »
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An extremely informative post on customizing the Thesis Wordpress theme with hooks. "Users who don’t know CSS or PHP have more control with the new thesis them than with any other theme I’ve ever seen." read more »
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Some great ways to increase your sales without actually having to decrease your sales price. read more »
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SEMPO had a rocky first year, with people questioning whether it should even exist and taking bets on how long it would be around. You've come a long way, baby -- the the floor of the NASDAQ. Huge achievement for the group and by extension, search m read more »
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Once again, Martijn is among the first to notice changes on Google Maps! read more »
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We create blogs with tons of great content and we base our content on Social Media that attracts a link or two. (Boy, isn’t that the understatement of the year!) We rely on this content to create user engagement and get people to keep coming back. B read more »
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As the post title suggests I’m talking about uSocial. Specifically, uSocial.net. I’m not sure what they prefer to go by and we won’t know too much more until they launch on December 1st. When I hope you choose not to do business with them. read more »
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Danny interviewed SearchWiki product pros at Google. read more »
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Is your manager, CEO, or marketing VP one of those old-school marketers who doesn't "get" online, or believes that the channel doesn't make sense for your category?

Many of our clients struggle internally to get sign off on search projects becaus read more »
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Google keeps expanding, there's no doubt about this. But more interesting is how each expansion allows them to handle an entirely different type of data(be it credit cards, cell phone contacts, or email contacts) that can be used to better classify read more »
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common mistakes when testing ppc campaigns read more »
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Kumo.com is now registered under Microsoft and the name servers are now under SEARCH.LIVE.COM. Going to Kumo.com takes me to you page that says you do not have permission, but takes Microsoft employees to a special internal site. read more »
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Last week Google announced the release of a new project known as the search wiki. This represents another step where google shows complete disregard for their users, ignoring what they want, and instead forcing them to participate in what can only b read more »
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Just wanted to share a few report formats I found to immediately help my SEM campaigns. I'd love to see how all of you are using the new custom reporting feature in your particular branch of internet marketing. Post examples if you got 'em! read more »
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Google SearchWiki — a new feature that allows you to move and comment on search results — has been out for less than a day, and it’s amazing to see how much confusion (as well as commentary) there is already developing. So below, some clarification read more »
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Paid search is a great way to drive online conversions, sales, leads, signups, downloads, you name it. But what about tracking those pesky conversions that take place offline that you got BECAUSE of your paid search efforts? read more »
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Google has just added a new document inside the Google Webmaster Help archive which lists down all the best practices for a Blogger to succeed. The guide contains many tips for making the most of your blog....

....Pretty basic but useful :) read more »
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Everyone is a social media guru now a days. Just b/c they are on Facebook and Twitter they think they can actually sell social marketing services. Social media Marketing Snake oil is rampant. Be aware! read more »
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"This 'single keyword' approach is often useful but it misses the big picture: To be profitable, most websites will need to be successful for hundreds of thousands of keywords. read more »
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"Some of you, who had joined the Beta group to experience the new version of StumbleUpon, might have noticed the old verison, or V2, when visiting the site today.

Around 8:00 pm last night, November 19, 2008, StumbleUpon made an announcement in t read more »
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