mattlarson

Invites are finding their way around for the MSN Adcenter Desktop management tool, which should breath life into an otherwise clunky system. read more »
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Michael Gray's spin on the agenda of the upcoming SES NY. read more »
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I understand some people click on ads, but is anyone really that interested - enough to scroll through ads?

Guess we'll find out, but I imagine they would do even more poorly than clicktracking shows on any multiple images that sites put even abo read more »
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Many testing methodologies are complex and are only appropriate for high-volume sites. Small- and mid-sized companies do not have the volume required to achieve statistical significance except using simpler approaches. This article shares a Landing read more »
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