mattstoddart

Avatar Went Hot: September 4, 2008 - 9:28 am
Posted By: DaveDavis 1 day 20 hours ago
Topic Type: News Story (Jump to http://www.shimonsandler.com)
Category: Google AdWords
Another great one from Shimon Sandler.

Start off by downloading a Keyword Report for a previous Time Period out of Adwords report center. Sort by your specific success metric (eg: Cost-Per-Coversion, Orders, etc.). read more »
1 Comment     
Avatar Went Hot: August 21, 2008 - 8:51 pm
Posted By: danzarrella 15 days ago
Topic Type: News Story (Jump to http://www.shimonsandler.com)
Category: Google SEO
I have been asked countless times how to get included in the Google “One Box”. That’s when there used to be a “one-box”. Now we have Google Universal Search results. They contain listings from Google Products, Google News, Google Images, Videos, etc read more »
8 Comments     
Avatar Went Hot: July 28, 2008 - 10:15 am
Posted By: TheNanny612 39 days ago
Topic Type: News Story (Jump to http://www.shimonsandler.com)
Category: Link Building
Shimon Sandler asks, "Is it possible not to touch the code of a site and still optimize it?" The answer is yes and he explains why. read more »
29 Comments     
Avatar Posted By: ronwicker 51 days ago
Topic Type: News Story (Jump to http://blog.linkworth.com)
Category: Water Cooler
Obviously Michael Arrington isn't really selling drugs, but if you read this, you would definitely consider looking into getting some of this stuff.

Horrible job on giving facts about the side effects too. read more »
Discuss     
Avatar Went Hot: June 26, 2008 - 1:28 pm
Posted By: fireboy 71 days ago
Topic Type: News Story (Jump to http://www.shimonsandler.com)
Category: SEO
Simply put, Siloing is architectually structuring your website to get the Search Engines to recognize your site is about your targeted keywords. You want the Search Engines to consider you as the subject matter expert. read more »
2 Comments     
Avatar Went Hot: June 19, 2008 - 2:38 am
Posted By: martinbowling 78 days ago
Topic Type: News Story (Jump to http://www.shimonsandler.com)
Category: Search Marketing
Ron Tovbin writes "Let’s start with the an overview of the basics. When you go to a web page, say, cnn.com , there is a lot going on behind the scenes to make that page show up in your browser. Remember, before anything can happen, a TCP/IP connecti read more »
Discuss     
Avatar Went Hot: May 28, 2008 - 2:57 pm
Posted By: avi 99 days ago
Topic Type: News Story (Jump to http://www.shimonsandler.com)
Category: Google AdWords
Shimon reveals some data which should help you gauge your CTR's based on the average in your vertical. read more »
2 Comments     
Avatar Posted By: megadawg 140 days ago
Topic Type: News Story (Jump to http://blog.linkworth.com)
Category: Search Marketing
Allowing human editors to manipulate search results may improve the end user experience for a while. But, is it possible that the door will be opened to unethical manipulation and bribery? read more »
3 Comments     
Avatar Went Hot: April 7, 2008 - 1:56 pm
Posted By: TheNanny612 150 days ago
Topic Type: News Story (Jump to http://www.shimonsandler.com)
Category: Search Marketing
Shimon Sandler details the Conversion Funnel...

The Conversion Funnel consists of 3 parts. Keywords can be segmented into these three segments:
1) Awareness
2) Consideration
3) Purchase read more »
3 Comments     
Avatar Posted By: shimsand 154 days ago
Topic Type: News Story (Jump to http://www.internetretailer.com)
Category: SEO
The three major search engines—Google, Yahoo and MSN - react very differently to search engine optimization techniques, according to a new study from Covario Inc. read more »
4 Comments     
Avatar Posted By: mattstoddart 162 days ago
Topic Type: News Story (Jump to http://blog.linkworth.com)
Category: Water Cooler
The random interview series continues with SEO-CHICK Judith Lewis... read more »
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Avatar Went Hot: March 12, 2008 - 8:46 am
Posted By: DanielScocco 177 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Google SEO
At long last, Google owns DoubleClick. In doing so, the company has done something else that many people would have never believed possible. Become an SEO. That's right -- Google's in the SEO business now, selling services through DoubleClick's Perf read more »
16 Comments     
Avatar Posted By: mattstoddart 188 days ago
Topic Type: News Story (Jump to http://blog.linkworth.com)
Category: Water Cooler
Shimon and I discuss a few things outside the industry.. read more »
2 Comments     
Avatar Posted By: mattstoddart 190 days ago
Topic Type: News Story (Jump to http://blog.linkworth.com)
Category: Google
cool heat map read more »
1 Comment     
Avatar Posted By: avi 197 days ago
Topic Type: News Story (Jump to http://www.shimonsandler.com)
Category: SEO
A primer on keyword stop words, how the engines treat them, and how to optimize your content with stop words in mind. read more »
Discuss     
Avatar Posted By: SeoDesignSolutions 199 days ago
Topic Type: News Story (Jump to http://wiep.net)
Category: Link Building
Here is the link building round up from Wiep this week. With signature posts from Michael Gray (on Link Development), Link Moses (with a discussion about link spotting), Loren Baker (Search engine Journal), Michael Martinez, Matt McGee and more. Som read more »
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Avatar Went Hot: February 1, 2008 - 5:50 am
Posted By: UtahSEOpro 217 days ago
Topic Type: News Story (Jump to http://www.jordankasteler.com)
Category: Other Social Media
It’s almost Valentine’s day and love is already in the air. I’d like to announce one of the biggest, if not one of the first, SEO hookups. Sure there are already married couples in the Internet Marketing business like: Aaron Wall and his wife, Chris read more »
33 Comments     
Avatar Went Hot: January 23, 2008 - 10:58 pm
Posted By: mattstoddart 225 days ago
Topic Type: News Story (Jump to http://www.shimonsandler.com)
Category: SEO
Shimon demonstrates how to calculate the internal link percentage to make individual pages "resource-rich" read more »
2 Comments     
Avatar Went Hot: January 24, 2008 - 9:21 am
Posted By: Sugarrae 225 days ago
Topic Type: News Story (Jump to http://www.goingcellular.com)
Category: Other Online Marketing
As the title might suggest, an article about the possibilities for the future of mobile advertising, including mobile web advertising, sms advertising, mobile search advertising and Google's apparent and suprising (to me) suggestion for monetizing t read more »
4 Comments     
Avatar Posted By: mattstoddart 231 days ago
Topic Type: News Story (Jump to http://bloggingforthemoney.com)
Category: Blogging
Venomous Kate talks about her recent PR reprieve that coincides with her parting ways from a certain ad network.. read more »
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Avatar Posted By: mattstoddart 232 days ago
Topic Type: News Story (Jump to http://blog.linkworth.com)
Category: Google Searching
Ron shares a few lesser-known tools for finding music and video files using Google search. read more »
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Avatar Went Hot: January 15, 2008 - 1:08 pm
Posted By: Gab 234 days ago
Topic Type: News Story (Jump to http://www.shimonsandler.com)
Category: Paid Search
Let’s say you are spending $10,000 on a specific keyword phrase per month, and it’s delivering a great ROI. Question is, should you divert some or all of that money to a SEO Campaign? read more »
Discuss     
Avatar Went Hot: January 10, 2008 - 10:30 am
Posted By: shimsand 238 days ago
Topic Type: News Story (Jump to http://www.searchmarketingstandard.com)
Category: Google AdWords
You can gain an unfair advantage over the competition with these four simple steps. Includes the custom 404 redirect. read more »
4 Comments     
Avatar Went Hot: January 4, 2008 - 10:31 am
Posted By: SpostareDuro 245 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: SEM
A secret, to you who are starting out with a fresh website, and something to learn about the storms ahead. There are fundamentals about conducting business online that it will be helpful for you to learn, and there are a few best practices that have read more »
Discuss     
Avatar Went Hot: January 1, 2008 - 8:28 pm
Posted By: danzarrella 247 days ago
Topic Type: News Story (Jump to http://www.shimonsandler.com)
Category: Other Online Marketing
Great list of traffic sources other than the big Google. And it doesn't just say "Digg and Stumbleupon" 12 times. read more »
3 Comments     

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