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Avatar Posted By: merrillg 56 days ago
Topic Type: News Story (Jump to http://www.ppchero.com)
Category: SEM
The real question here is how do you decide how much budget to allot to each search engine at the onset of a new pay-per-click campaign? read more »
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Avatar Posted By: merrillg 108 days ago
Topic Type: News Story (Jump to http://www.evisibility.com)
Category: SEM Industry
"Companies who are paid a percentage of ad spend are only motivated to spend as much as possible."
Is flat rate, hourly pricing the way to go ? read more »
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Avatar Went Hot: August 14, 2008 - 4:17 am
Posted By: infatex 111 days ago
Topic Type: News Story (Jump to http://www.businessol.com)
Category: Google SEO
PDFs in Google Search Results Showing Author & Cited in Description Snippets. read more »
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Avatar Went Hot: August 15, 2008 - 4:46 am
Posted By: graywolf 111 days ago
Topic Type: News Story (Jump to http://www.techcrunch.com)
Category: Blogging
Most PR folks don’t read blogs and certainly don’t understand them. All they see is a Google alert with their clients name, and rush to put out a fire. Down the road they may try to bring those bloggers into the fold, largely relying on word of mout read more »
2 Comments     
Avatar Went Hot: August 13, 2008 - 5:22 am
Posted By: ciaran 113 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: Google AdWords
Some nice, practical advice on how to manage competitive, high-volume keywords that can't be dumped even when the CPA is too high to fit ROI targets. read more »
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Avatar Posted By: BrickMarketing 140 days ago
Topic Type: News Story (Jump to http://payperclickjournal.com)
Category: SEO
Do you have exit links on your landing pages? If so, you could be killing your own PPC campaigns. I’d recommend killing the links before they kill you. read more »
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Avatar Went Hot: July 16, 2008 - 1:22 pm
Posted By: DaveDavis 140 days ago
Topic Type: News Story (Jump to http://www.redflymarketing.com)
Category: Web Analytics
One of the often overlooked benefits of PPC marketing is the conversion data from the different sources the networks use to expand into different marketing channels. read more »
4 Comments     
Avatar Posted By: DoshDosh 142 days ago
Topic Type: News Story (Jump to http://www.techcrunch.com)
Category: Blogging
Jason Calacanis announced on Friday that he was retiring from blogging. There was a very mixed reaction to the news, with most believing it to be a publicity stunt. Jason said in his farewell post that instead of blogging, he would instead be postin read more »
11 Comments     
Avatar Went Hot: July 12, 2008 - 10:32 am
Posted By: DavidWallace 144 days ago
Topic Type: News Story (Jump to http://www.copyblogger.com)
Category: Blogging
Jonathan Morrow of Copyblogger writes, "Have you ever felt like your blog is invisible? Well, I have some good news. Not only can I tell you how to stop being invisible, but I can give you some proven tips and tactics that will have the blogosphere read more »
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Avatar Posted By: recipezaar 144 days ago
Topic Type: News Story (Jump to http://www.underachieverseo.com)
Category: Water Cooler
Do you remember how Google, Yahoo and Wikipedia looked like 10 years ago? read more »
2 Comments     
Avatar Posted By: merrillg 144 days ago
Topic Type: News Story (Jump to http://www.ppcblog.co.uk)
Category: Google SEO
How Google Says One Thing, Do Another ! read more »
1 Comment     
Avatar Posted By: NikkiPilkington 144 days ago
Topic Type: News Story (Jump to http://nikkipilk.sc10.co.uk)
Category: Blogging
So, Coca Cola ‘rented’ the blogs of 9 prominent bloggers in Brazil to promote the launch of their new product i9 Hydrotonico in Brazil.

And the Blogosphere went mad….

Well all I have to say is - Oh purlease….. read more »
2 Comments     
Avatar Went Hot: July 11, 2008 - 6:42 am
Posted By: DaveDavis 145 days ago
Topic Type: News Story (Jump to http://www.semclubhouse.com)
Category: Social Media
Great article by Li:

As much as social media is about starting conversations, its equally as much about building relationships. Once you start getting involved with social media, it becomes very apparent that it takes time and resources to build read more »
1 Comment     
Avatar Went Hot: July 10, 2008 - 9:47 pm
Posted By: MattMcGee 145 days ago
Topic Type: News Story (Jump to http://www.smallbusinesssem.com)
Category: Sphinn Zone
Sphinn turns one year old tomorrow, July 11! This is a look at Sphinn's early days -- including some of the "firsts" that happened when we were all figuring out what Sphinn was, how to use it, and how to say the name. :-) read more »
17 Comments     
Avatar Went Hot: July 9, 2008 - 11:11 am
Posted By: rustybrick 146 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com)
Category: Microsoft adCenter
Has the tide shifted? Is Yahoo creeping into position 3, while Microsoft's adCenter is climbing to position two in the search ad space? Some advertisers say yes. read more »
9 Comments     
Avatar Posted By: mowzart 147 days ago
Topic Type: News Story (Jump to http://weblogs.hitwise.com)
Category: Networking
Twitter has been a hot topic again over the past couple of days with speculation circulating that the company may purchase Summize. Although much of the activity on Twitter takes place via mobile, the traffic to the website has continued to grow sub read more »
2 Comments     
Avatar Posted By: merrillg 147 days ago
Topic Type: News Story (Jump to http://www.slideshare.net)
Category: Social Media
A Slideshare presentation on Social Media.
After reading it, I dare you to try convincing your client to embrace social media with arguments like "social networking sites are officially more popular than porn sites" ! read more »
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Avatar Went Hot: July 2, 2008 - 3:05 pm
Posted By: DoshDosh 153 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Other Social Media
Social media has opened up many avenues to many people and has brought forth a new level of communication. People now lean on the social media for support networks, feedback, counsel, research, conversation, and more. read more »
1 Comment     
Avatar Posted By: BogglesMyMind 326 days ago
Topic Type: News Story (Jump to http://www.clixmarketing.com)
Category: Other Search Marketing
David Szetela has uncovered a now-public-domain book: Claude Hopkins' Scientific Advertising, and provides a PDF link to it. His post wisely advises it's not all about the rankings and the traffic - CONVERSIONS count too. read more »
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