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Avatar Posted By: theGypsy 182 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: SEM
Eric Enge via Search Engine Land - In this article I will outline scenarios where being a stickler for detail can have a large impact on the success of your campaign. The focus of the scenarios outlined will be on pay per click (PPC) campaigns, but read more »
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Avatar Went Hot: June 4, 2008 - 6:53 am
Posted By: johnppchero 183 days ago
Topic Type: News Story (Jump to http://www.ppchero.com)
Category: Paid Search
Yikes! "I received an email this weekend from Yahoo saying that they were updating their Terms & Conditions for their search marketing accounts. In summary, Yahoo is going to optimize your PPC account without prior knowledge of or approval by adve read more »
15 Comments     
Avatar Posted By: rroebuck 274 days ago
Topic Type: News Story (Jump to http://www.clearsaleing.com)
Category: Google AdWords
This new tool from Google is another step in the right direction; however, it is not for everybody. If you are unaware of exactly how the tool works and for whom it is best suited for, you could find that the Conversion Optimizer is really a Profit read more »
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Avatar Posted By: rroebuck 281 days ago
Topic Type: News Story (Jump to http://www.clearsaleing.com)
Category: Paid Search
If you are like most companies, you attribute all of the credit of an online sale to the last ad before the purchase. This method doesn’t simply lead to minor missteps, it leads to completely wrong ad investment decisions. read more »
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Avatar Went Hot: February 22, 2008 - 2:35 pm
Posted By: DanThies 284 days ago
Topic Type: News Story (Jump to http://www.seofaststart.com)
Category: Google AdWords
Not satisfied with fooling Adwords advertisers via expanded broad matching and "free campaign optimization," Google has invented a new way to empty your wallet. read more »
7 Comments     

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